Item: Lumar
Rating: 8
Author: Billy Heany

Overall Satisfaction with Lumar

Use Cases and Deployment Scope

I work for a large SEO agency who leverages Lumar amonst other tools to help identify technical related issues and opportunities for clients websites.

We use Lumar in 2 ways primarily. One when conducting technical audits we run websites through their checker to prioritize callouts and then use their tool to download specific URLs to excel for further examination. Second, we setup domains to crawl monthly so we can be alerted to any changes that happen good or bad

Pros and Cons

Pros

Scheduled crawls
Technical crawling of large sites
Outlining of SEO opportunities in clear formatting

Cons

Design
Layout
Content Opportunities (like with Semrush)

Return on Investment

Being able to quickly identify top fixes for a site has helped us tremendously with new business pitches
Our project deliverables are cleaner due to the exports of their data
Our timelines are quicker because of how easy identifying issues are

Usability

It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.

Alternatives Considered

Semrush, Ahrefs and Screaming Frog SEO Spider

Lumar is great for what it does - tracking technical changes and opportunities for a site. It does so affordably as well. In my opinion it would be best compared to Screaming Frog as it does essentially the same thing but with less flexibility on the backend and a much cleaner UI that doesn't take as much learning. But also not quite as powerful and not as adjustable for your specific needs as Screaming Frog. So give and take!

Key Insights

Do you think Lumar delivers good value for the price?

Yes

Are you happy with Lumar's feature set?

Yes

Did Lumar live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lumar go as expected?

I wasn't involved with the implementation phase

Would you buy Lumar again?

Yes

Other Software Used

Screaming Frog SEO Spider, Ahrefs, Semrush

Likelihood to Recommend

If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that's wrong, it does a much better job than other tools as to showing you how it the issue is presented. For instance many tools could outline a temporary redirect on your site, but Lumar will show you where that redirect starts, if there's a chain involved, and why it's worth fixing.

Lumar Feature Ratings

Comments

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A fantastic tool for technical deep dives