Luminate for Marketing!
January 23, 2018

Luminate for Marketing!

Sydney Graczyk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Luminate Online

Overall Satisfaction with Luminate

Luminate is used by our Marketing, Operations, and Development team. Through Luminate Online, we are able to send out mass emails to targeted groups, track the analytics surrounding the emails, and see donations that come through our online portal. We are also able to add and subtract groups or individual users on an as needed basis.
  • Luminate does a great job of giving detailed information of online donors and sending them automated emails in return for their donation.
  • Luminate also has easy step-by-step guidelines for the email creation.
  • Luminate provides multiple ways to analyze and track data.
  • I would like to be able to customize more of the font and word placement in the email creations.
  • As of now, you can not insert a video into the email, only a photo with a hyperlink to the online video. I would like to be able to embed the video into the actual email.
  • I would like to be able to see the last time that I ran queries for my online donors so that I am not overlapping donors or missing donors because of dates.
Luminate is well suited for companies that have a mass audience to send out information as well as targeted groups. However, Luminate does require a decent amount of training, so if a company does not have the capacity to learn how to fully use Luminate, it would not be ideal to sign up for this technology.