Moving on from Luminate Online
We use Luminate online for peer-to-peer fundraising, direct digital marketing and fundraising, and eCommerce. We do not use Luminate for …
Blackbaud Luminate Online
Blackbaud Luminate Online
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What is Blackbaud Luminate Online?
Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online…
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Product Details
What is Blackbaud Luminate Online?
Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels.
According to the vendor, Luminate Online helps non-profits:
Passions, preferences and giving history trigger additional campaigns building stewardship through more relevant interactions and opportunities to engage. The company also aims to offer top notch support and numerous free resources. All clients receive a personal Customer Success Manager to offer best practices and resources to succeed.
According to the vendor, Luminate Online helps non-profits:
- Better understand online supporters
- Make the right ask at the right time
- Launch creative fundraising campaigns
Passions, preferences and giving history trigger additional campaigns building stewardship through more relevant interactions and opportunities to engage. The company also aims to offer top notch support and numerous free resources. All clients receive a personal Customer Success Manager to offer best practices and resources to succeed.
Blackbaud Luminate Online Features
- Supported: Dynamic Email Campaigns
- Supported: Online Fundraising with Smart Donation Forms
- Supported: Donation Processing
- Supported: Fundraising Analytics & Reporting
- Supported: Calendar Events
- Supported: eCommerce Capabiltiies
- Supported: Engagement Factors
- Supported: Luminate Advocacy
- Supported: Peer to Peer Fundraising with Luminate TeamRaiser
Blackbaud Luminate Online Screenshots
Blackbaud Luminate Online Videos
Sustainable Food Center’s Online Fundraising Skyrockets with Luminate Online™ and Raiser’s Edge NXT™
National Center for Lesbian Rights has Love for Luminate Online™ and Raiser’s Edge NXT™
Crohn's & Colitis Foundation of America Connects Families with Blackbaud Solutions
Four Oaks Family and Children Services Goes Multichannel with Luminate Online™ and Luminate CRM™
Blackbaud Luminate Online Integrations
Blackbaud Luminate Online Competitors
- Salsa Engage
- Salesforce Marketing Cloud Email Studio
- Classy
- EveryAction
- Engaging Networks
Blackbaud Luminate Online Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
Blackbaud Luminate Online Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Canada, United States, Some European Countries |
| Supported Languages | English |
Comparisons
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Frequently Asked Questions
What are Blackbaud Luminate Online's top competitors?
Salsa Engage, Salesforce Marketing Cloud Email Studio, and Classy are common alternatives for Blackbaud Luminate Online.
What is Blackbaud Luminate Online's best feature?
Reviewers rate Availability highest, with a score of 10.
Who uses Blackbaud Luminate Online?
The most common users of Blackbaud Luminate Online are from Mid-sized Companies (51-1,000 employees) and the Non-profit Organization Management industry.
Reviews and Ratings
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November 25, 2021
Moving on from Luminate Online
We use Luminate online for peer-to-peer fundraising, direct digital marketing and fundraising, and eCommerce. We do not use Luminate for gift processing and reconciliation [but] instead rely on a one-way data flow to Raiser's Edge via Omatic's Importomatic.
- Donation forms
- Variety of built-in features
- Email marketing
- eCommerce
- Data management & manipulation
- Reporting & analytics
- Automation
- Documentation & user support
February 04, 2020
Luminate Online - essential tool for nonprofit email marketing
Luminate Online (LO) is primarily used for email marketing/communications, both in national e-blasts and localized e-vites and announcements. LO is also used for Calendar of Events updates, Surveys/forms, online donation campaign management in both Communications/Marketing and Development but also to promote and facilitate any of our programs and services that have an online component.
- Effectively monitor the engagement stats for email campaigns
- Responsive & mobile-friendly donation and survey forms
- Run reports on a variety of online metrics
- Out-of-the-box reports are not robust enough for many national nonprofits' needs
- Customization is needed for many campaign components; not everything is point-and-click / drag-and-drop for a novice user
- Auto-notifications are good, but don't always perform as expected
October 23, 2019
It does a lot, if you can afford it.
Our organization does about three dozen walks during the year, and a number of ticket events, and Luminate was the platform used for all of them. We used Luminate to manage these events, create donation forms, and send emails to our event registrants and constituents. We also used Luminate to create segmented lists for our marketing efforts.
- Luminate has what I think is an excellent email marketing component, with analytics and tracking capabilities equal to or better than the product our organization chose to replace it.
- Event creation is easy, once past the learning curve.
- Luminate is a comprehensive platform that covers many bases.
- Luminate is a deep platform, and requires a very skilled administrator conversant with a number of areas: design, coding, finance, etc., in order to give a professional-looking appearance. There are many expensive consultants that provide this service.
- When we last used Luminate, the "Participant Center," used by event registrants, was pretty clunky.
- Lack of accessibility was a problem.
June 04, 2018
Shining a Light through Luminate
We currently use Luminate for our annual fundraising walk (peer to peer fundraising).
- Clean and fresh look
- Mobile friendly
- Great support team when questions arise
- Copying an event from year to year you have to go into multiple areas to make all the changes - having a more streamlined process would be helpful.
- It doesn't fully integrate with our database (Raiser's Edge) which is also a Blackbaud product.
We use Luminate Online for team-based fundraising events, special events (galas, ticketed events, etc.), email marketing, and personal fundraising. It is implemented by the marketing communications department but also utilized by the development department. It's a full suite of tools for fundraising and communicating with your constituents.
- Online fundraising
- Email Marketing
- Integration with other systems (Raiser's Edge, Salesforce, etc)
- Advocacy module is weak
- Blackbaud support has struggled for some time
- Lack of product updates (though we hear they are coming soon)
May 31, 2018
Luminate Online - The sky's the limit!
We use Luminate Online for our online communications and fundraising. All of our email lists and emails live in Luminate Online, and we set up all of our online donation forms through Luminate Online. We use it just within our Development Department, and it provides a one-stop solution for the majority of our online endeavors.
- Luminate Online is a comprehensive program that lets you manage email lists, sell event tickets, collect survey information and host donation pages all in one.
- Luminate Online has a direct connector to our Raiser's Edge database, which is a huge help to ensure that our data matches within both systems and saves time with data entry.
- Luminate Online is very customizable.
- One issue we came across is that the event module is not very functional for what we need to sell event tickets. There is no way to ask for each registrant's name, and there is no way to send notification emails when someone registers for an event. These are 2 things that are absolutely necessary for us so we are not able to use Luminate Online for our events, and I am disappointed such a robust system is missing such key functionality.
- Luminate Online can be a bit cumbersome to navigate. I feel you need someone with deep technical and coding skills to truly utilize Luminate Online to its fullest potential.
- While the connector to the Raiser's Edge database is great, there is still a lot of work to be done to make sure it functions well.
May 31, 2018
Luminate Online Review
Luminate Online is our main fundraising platform used for sending email communications, donation forms and campaign landing pages, as well as event registrations.
- Luminate Online is great at keeping forms simple. You are able to make email sign-ups really easy for constituents. They can also manage their email preferences very easily.
- Segmentation is also a strength. Luminate Online allows organizations to segment their constituents into groups or interests, making it easier to send targeted communications.
- Raiser's Edge integration is also a big plus. Luminate Online is able to "talk" to Raiser's Edge to ensure that constituent records are up to date with their online giving. Raiser's Edge is also able to send information back to Luminate Online to make sure that any changes that are made in Raisers Edge are reflected on the record in Luminate Online.
- Luminate Online's Raiser's Edge integration can still use further development. Specifically, allowing donation form comment/notes to be mapped into fields in Raiser's Edge for donors to add any notes regarding such gifts.
We use the multi-center version of Luminate Online nationwide for our entire organization. We use it to manage all email communications, peer to peer fundraising events, advocacy, and online fundraising.
- Advanced permissions
- Tight integration with Blackbaud CMS
- Great system performance
- Consistency of user interface across modules
- Increased functionality of Organization records across modules
May 29, 2018
Luminate Online - Your Fundraising Hub
Luminate is such a big machine that different departments are using it across our organization. From advocacy to direct response to prevention we all benefit from its vast choices and offerings. It helps us to better serve our supporters and to manage our fundraising events as well as to set parameters to allow supporters to host their own events and use the platform. It is a great platform to host our events, handle registration fees, upsells, discounts, e-commerce, TeamRaiser and team creation within TeamRaiser, and donation forms for TeamRaiser, etc.
One of the main factors is that you can start small and as you grow the platform will grow with your organization.
One of the main factors is that you can start small and as you grow the platform will grow with your organization.
- Team raisers: If your organization has team raisers, Luminate is the one you should be using. The whole arsenal of tools to use arond TeamRaisers is really unmatchable. You can even set the Event Manager Center to grant your event managers to some or all of the management options of the system. You decide the degree of delegation you give to your event managers.
- Email. Do you need to communicate with your supporters? Email will be your tool of choice, do it with the rich text editor or go old school with the plain editor and add your HTML directly. Do A/B testing to pick your best design and measure message performance. Pick your target and see a detailed report of your target audience before sending the email. Once the email is sent, keep track of the results with the information on the panel and the performance report of your email together with a bounce email report, etc.
- Need to recruit volunteers? The survey module will help you create your form for them to fill. What the system may not offer you can achieve with its flexibility and the great support for custom Java scripts.
- Personal events, ticketed events, and the Ecommerce module could use some updating. But they are workable.
- Multi-locale is sometimes a hit and miss but for the most part works pretty well.
- Online training
May 29, 2018
New to Luminate
Luminate Online is being used by our organization for online donation form capabilities - monthly, one-time, in celebration, in memoriam. It will also allow us to set up event registrations when or if we host events. TeamRaiser is being used by our organization for DIY fundraising - so allowing our constituents to create fundraising pages in support of our organization.
- Tracks constituent preferences and interests
- Many options for form customization
- Reports on online giving trends
- Options in the back-end of the system can be overwhelming - too many options in multiple layered lists
- Organization gifts cannot transfer from Luminate to Raiser's Edge - the connector does not allow this type of gift to flow, so a manual process is required
May 29, 2018
Luminate Online-Great tool for email marketing
Luminate Online is being used by both the development and the marketing departments of our organization. We also use it for special events, property news and events, and a host of other things. It makes online giving and ticket sales easy and integrated. Gift entry and customer entry are easy and accurate.
- Email marketing
- Suppression of opt-outs
- Online giving
- The support could use some improvement. It is getting much, much better now that they are owned by Blackbaud, but there are still some areas that need work.
- The integration with Raiser's Edge is fantastic, but has been unstable as of late. This is adding a lot of down time to gift entry, where gifts can not come down through the connector. But the RE/LO integration feature is a huge improvement!
- Querying and reporting within Luminate is a little clunky.
May 22, 2018
ilLuminating our Potential
Luminate online has helped my organization for years to get our message out there. We have been able to reach our donors with many emails that have led to major donations or turned a sale on our site to a total win. It has been a big help for me since joining MV to have Luminate.
- Many coding options
- Allows for creative displays
- Easy to schedule appeals
- Not adaptive to mobile
- Adds phantom coding on occasion
May 22, 2018
Luminate - easy online email marketing
Luminate is used mostly among the fundraising and communications teams. It gives us an easy way to email groups of people our newsletters, job alerts, event invitations etc., allowing us to customize the group, reuse lists, update lists etc. At my current organization, we don't use Luminate for donation pages or TeamRaiser yet -- that's coming - but at an older organization we used it all and it was so handy to have a complete picture without having to go into Raiser's Edge. I can't wait to have all of that set up at my current organization too. If you're already a user of Raiser's Edge it makes it all the more seamless to import/export data, email groups, track open and click rates, check on their peer-to-peer or third party fundraising etc.
- Track email open rates, click through rates, donations associated etc.
- Peer to peer fundraising tracking and emails.
- Emailing groups is easy and intuitive - in multiple languages too.
- A few things in events aren't multi-language by default.
- Team Raiser out of the box isn't pretty - best to have redesigned skin.
- US customers tend to get improvements first - but that's typical of anything for us Canadian customers.
- Online training
- Self-taught
May 22, 2018
Luminate Online - worth the investment
The most recent organization I helped implement Luminate Online has used it for their entire organization. The whole point of turning to LO was to have all communications/interactions-type data in one place, which is exactly what LO provided. All constituent information is housed in LO, where information is collected about donations, registrations, fundraising, survey responses and email communications. Having all information in one place allows all departments to better report and communicate with constituents.
- LO is a great one-stop-shop for registration/fundraising events. Allowing users to register and then fundraise using the same tool (i.e. the same login) is a great way to enhance fundraising results. Also having this information be a part of the main database is incredibly helpful for an organization.
- LO is great for email campaigns - the system allows you to create different groups and queries of your database and then target constituents with messages that are appropriate to them.
- LO's donation forms are pretty simple to set up and are an easy way to track both online and offline donations.
- LO's TeamRaiser can be a bit tricky to use. It's a great tool, but to make it look really nice and be user friendly, it needs someone with some coding expertise to set it up.
- Parts of the LO system are still not mobile responsive (the participant center in particular). I know LO is working on this, but until it's done, this is going to be a frustration for some users.
- While Blackbaud has really invested in tutorials and help/support areas, LO can still be incredibly overwhelming for an organization that is new to the system and doesn't have the money to pay someone to help set it up, or doesn't have someone on staff who has used it before.
- Online training
- Self-taught
May 22, 2018
Ruminate about Luminate
We use Luminate for all our foundation fundraising. From donation forms to TeamRaiser to eCommerce, we are using Luminate across our foundation and the hospital we support. Luminate makes it easy for us to accept donations and is starting to accept more payment methods. We just implemented PayPal in the last year and will be implementing Apple Pay and Visa Checkout this year. We use the eCommerce module to handle all of our event registrations and ticket purchases. We use TeamRaiser for our 5Ks and peer-to-peer always up fundraising events. Additionally, we use the Email module extensively. It is easy to setup an e-mail to send, note, we hand-code 95% of our e-mails. The statistics you get are the main ones that you would need to make decisions going forward. It is easy to setup an A/B test or a 10/10/80 test.
- The donation forms are easy to set up to start collecting donations instantly.
- Getting an e-mail out the door is fairly straightforward.
- The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
- Constituent management is fairly easy.
- Reporting needs some work, this is being worked on in their new BETA program.
- The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
- The Events module could use some improvements as well.
- The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
May 22, 2018
Luminate Online Review
We currently use Luminate for our email marketing and online donations and also for our Team Raiser events.
- Clean, professional looking emails.
- Wide variety of reports.
- Personal Fundraising and TeamRaiser functionality for events.
- Reporting on sustaining gift.
- General internal user experience for gathering data.
- eCommerce is clunky.
May 22, 2018
Happy Team Raiser user
We have been using TeamRaiser for the last 3 + years. All departments of the organization use it. It is used for peer-to-peer fundraising, sending coaching emails, generating reports.
- Peer to peer fundraising
- Coaching emails
- Tax receipting
- Organizational records
- Organizational gifts
- Integration with RE - not all LO information gets recorded in RE
April 16, 2018
Luminate: Great for the correctly sized operation
Luminate is used as a donor interface within our development department. We are currently the only department with direct involvement with the program. We currently use Luminate to manage our email lists, send e-blasts, set up online donation forms as well as events and surveys. Luminate acts as an intermediary between our donors and our Raiser's Edge database.
- Donation form creation is easy and user-friendly. They are also easily organizable within the system.
- It's great for creating surveys when forms don't necessarily have the flexibility we desire.
- Content is easily created and uploaded to our website.
- Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
- Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
- TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.
January 23, 2018
Luminate for Marketing!
Luminate is used by our Marketing, Operations, and Development team. Through Luminate Online, we are able to send out mass emails to targeted groups, track the analytics surrounding the emails, and see donations that come through our online portal. We are also able to add and subtract groups or individual users on an as needed basis.
- Luminate does a great job of giving detailed information of online donors and sending them automated emails in return for their donation.
- Luminate also has easy step-by-step guidelines for the email creation.
- Luminate provides multiple ways to analyze and track data.
- I would like to be able to customize more of the font and word placement in the email creations.
- As of now, you can not insert a video into the email, only a photo with a hyperlink to the online video. I would like to be able to embed the video into the actual email.
- I would like to be able to see the last time that I ran queries for my online donors so that I am not overlapping donors or missing donors because of dates.
January 11, 2018
Luminate great in theory and has potential - but it needs some investment quickly to be cutting edge & user friendly
We use LO for e-commerce (we have 3 stores using it), as well as for surveys, and some donations/fundraising pages. We are learning the product and hoping to use it for email blasts in the future, as well as for peer to peer fundraising via TeamRaiser. We also want to set up events and use the LO calendar in the future.
- E-commerce. Our stores are easy to navigate, mobile friendly and it is fairly easy to manage products in the stores.
- Donation pages. We can modify the look and feel of the pages and have different donation campaigns that we can send out.
- The single sign-on functionality works decently well for us, between LO and our web developer. We use it for our member network/portal.
- Reporting. It is cumbersome to pull or assemble reports out of LO. It doesn't seem user-friendly and should be updated to more current functionality.
- Surveys. Survey are ok, but if we want to customize beyond the approx 15 survey question template, we are stuck.
- Integration with Raiser's Edge. There is limitations on the integration, and this could improve immensely so that clients don't have to do an export/import process as a workaround.
- API integration. This is complex and has its limits as well. The API integration seems hard to use.
December 21, 2017
Luminate Online Review
We use Luminate Online to send mass emails utilizing dynamic and static groups and opt-in audiences. Luminate Online is used across the whole organization for events, solicitations, newsletters, informational emails, recognition and other miscellaneous correspondence.
- Dynamic and static group creation. Luminate Online allows for the building, addition and removal of records in groups.
- Email campaign management.
- Online donation form creation and management.
- Constituent profile management, especially related to the capability of deleting erroneous or non-valid records.
- Creation and modification of customized acknowledgement and receipts.
- The capability of having organization records that are tied with RE7 records, currently the system does not include an email, MemberId or ConstituentId field.
December 18, 2017
Loving Luminate
We are using Luminate in the following ways:
- Online Constituent Mgmt
- Email Communications
- Online Fundraising Campaigns
- Monthly Giving
- Event Calendar - manage organization wide events
- Light use of E-Commerce
- Teamraiser for our Walks and Peer 2 Peer Fundraising
We are potentially going [to be]migrating our website back to Luminate over the next year and we are looking at using the Advocacy Module.
- Online Constituent Mgmt
- Email Communications
- Online Fundraising Campaigns
- Monthly Giving
- Event Calendar - manage organization wide events
- Light use of E-Commerce
- Teamraiser for our Walks and Peer 2 Peer Fundraising
We are potentially going [to be]migrating our website back to Luminate over the next year and we are looking at using the Advocacy Module.
- Solid email platform. Fairly easy to use.
- Great place to manage online donations and monthly giving.
- Survey function is clunky and needs to be modernized.
- Calendar function is clunky. Wish you could edit the look and feel of it.
- TeamRaiser needs to be modernized. The participant center is being used less and less by constituents because it is not that user-friendly. More people are turning to mobile.
December 18, 2017
To Luminate or Not
Luminate is used by the fundraising (aka development/advancement) department only. We started using it solely for the ability to manage the online registrations and donations for a large "Run/Walk" we have each year. Now, it is our platform for all online gifts. It eliminates a lot of manual or duplicate entries by the run/walk manager and the gift administrator (me).
- Syncing to Raiser's Edge database
- Could be better at not allowing duplicate records for the same person. Cynthia Smith registers but the next year she registers as Cindy Smith. Same email, same address. Luminate should have a "pop-up" that says (e.g.) We have found a similar record. Is this you?
- Need to be able to sort gifts by the Batch number.
Luminate Online was used as a platform for an annual cause marketing campaign, which was previously hosted on the Blackbaud NetCommunity CMS. It was also later used to replace the "Friends asking friends" functionality of a previous BlackBaud product that wasn't working as well. The Luminate Online platform was only used by the annual giving department in our organization, although our finance had access to the program for financial and database reconciliation. Initially it addressed the problem of creating a storefront, but was also later used to run event-specific fundraising.
- Community tools were well implemented, allowing people to join or create teams with relative ease for event-related fundraising campaigns.
- Compared to other fundraising CMS software, the product was easy to use, once it had been set up by an external consultant.
- The flexibility with design allowed for a more modern look and feel than previous fundraising-based CMS products.
- Design still requires an external consultant familiar with the product to create viable templates. Creating a template is rather confusing due to several layers that comprise a page.
- Event management section is a bit cumbersome to use on the back-end. There are hundreds of different settings, many of which seemed redundant, or were organized poorly.
- Connecting to Raiser's Edge is still not perfect, despite a Luminate Online connector. Blackbaud NetCommunity had seamless integration in comparison.
November 10, 2017
A stable suite of tools that needs to get competitive soon
Luminate Online is used by all departments across the organization as our primary tool for online donation processing, email marketing, event ticketing, and community fundraisers.
- Email Deliverability - our sender reputation is well protected and emails are always sent promptly regardless of the size.
- Diverse toolset - there are many advantages to having a wide array of tools within a single product.
- TeamRaiser - TeamRaiser is one of the only products on the market right now that accommodates everything we need for a major fundraising event.
- Integration with other Blackbaud tools - integration has always been a problem. Solutions are on the horizon, but are still unproven.
- Product improvement - Luminate has been extremely slow to make major product improvements. Some advancements have been rolled out, but it is still largely the same product it was 5 years ago.
- Pricing - Luminate is starting to get priced out of the market by promising newcomers. They are going to have to get competitive very quickly or we will not have a choice but to explore other options.