Great e-commerce CMS
February 28, 2013

Great e-commerce CMS

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Magento Enterprise

Overall Satisfaction

  • Ability to manage the look and feel easily.
  • Ability to manage products, and do do mass product updates, etc. For example, if we want to change the price of a particular line, we can open up a master product file containing all the product data for that line. We can then update a CDV file with the new pricing data and map the new prices correctly to the appropriate skus. This is a huge time saver.
  • Easy integrations with almost any third-party software product.
  • Nothing.
  • The ability to integrate with multiple third-party products is a key factor here. We integrate with our bulk email product and our product review engine which eliminates much manual work and dramatically increases efficiency.
This is an easy-to-use product with a great feature set at the right price.

Product Usage

8 - We have a team of product data entry people, a web ecommerce manager, and developers.
2 - Two developers.
  • Allow configurable products (e.g. the ability to offer a specific item but with options, like color, available in a drop-down menu) as well as simple products with no options.
  • Easy CMS management system for data entry and landing pages.
  • Effective search engine optimization. When you create a product, the system creates a URL. Some CMS systems create meaningless URLs that are just strings of characters. Magento creates SEO-friendly URLs that contain the product name. For example, the URL format is of the format: store name/product name/sku. This is critically important for search engine optimization.

Evaluation and Selection

We switched from Volusion.


  • Online training
  • Self-taught
Yes. There is a lot of documentation and excellent written tutorials online that are free for Magento users. There are also multiple forums that are moderated and updated frequently.


We built quite a few customizations to reflect corporate identity. This was not difficult to do.


The technical service was impeccable. They were on point and were very knowledgeable.
Yes - In order to configure customizations, some support was needed to help the developer.


Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.


  • Exact Target
  • Power Reviews. Review system it complied reviews from reviews from other reviews.
It was quite easy - particularly the integration with PowerReviews. we just had to comment out the code to indicate where the reviews go. They provide a code snippet to help with this and the entire integration to less than a day to complete. Integration with ExactTarget was a little more difficult as we had to set up automations and different feeds, but it was still relatively straightforward.

Vendor Relationship

Very easy. Magento offers 24-hour support, and they were very friendly and knowledgeable and readily available by phone or email.