Low TCO & Great Results for B2C Commerce
March 21, 2014

Low TCO & Great Results for B2C Commerce

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Magento Enterprise

Overall Satisfaction with Magento

Magento is the ecommerce platform for our direct to consumer business via radioflyer.com. We sell children toys (wagons, scooters, trikes, and other ride-on toys). We also sell replacement parts. We sell about 500 items including the replacement parts. Internally, our customer service and marketing departments are the key users.
  • It's open source, very easy to extend capabilities and many extensions/add-on modules are available for a low cost.
  • Total cost of ownership is low compared to commercial off the shelf ecommerce packages.
  • Many useful out of the box features. Content administration is easy to learn for end users.
  • Cost can start to add up if you need to scale the environment horizontally. If you are on the enterprise version you need to license each vm/server in the load balanced environment.
  • Add to cart and proceed to checkout code could be optimized to increase response time when promotion codes are used.
  • HTML editor could be improved for non technical content writers.
  • We achieved positive ROI within our first year.
  • Our Magento initiative was our first time selling direct to consumers so everything has been a gain.
  • Magento has been able to meet our needs for the past 4 years as we continue to grow our online B2C business. I don't see that changing.
  • IBM WebSphere,Demandware
For what we needed and our budget, Magento had the lowest total cost of ownership while meeting all our key requirements. 4 plus years later, we still use Magento and it continues to meet our needs while our business continues to grow.
Magento is well suited for B2C commerce. I feel it can easily meet 80% of most companies requirements for a B2C ecommerce site. Probably not the best choice for a large scale B2B implementation since there isn't support for contract and other specific B2B requirements.

Using Magento

Magento performs well, it's highly stable for us, and we have no gaps in functionality preventing us from growing our online business.