Headless eCommerce Platforms

Best Headless eCommerce Platforms include:


Headless eCommerce Platforms Overview

What are Headless eCommerce Platforms?

Headless eCommerce platforms facilitate the delivery of eCommerce functionality across the spectrum of digital consumer devices. Separating the front and backends of eCommerce platforms allows businesses to effectively manage both what the customer sees and the data, inventory, and transaction processing that eCommerce requires.

The headless eCommerce engine uses APIs and microservices to deliver content and product data to online platforms on a variety of smart devices and front ends; websites, mobile apps, eCommerce sales platforms, AR/VR applications, social networks, wearables, and IoT devices.

This can be accomplished by employing Content Management Systems (CMS), Digital Experience Platforms (DXP), Progressive Web Apps (PWA), or custom front-end solutions. It enables businesses to provide a seamless, compelling eCommerce experience and connect with customers in multiple ways without impacting the backend of the system.

Many types of businesses benefit from this headless approach. It enables businesses with markets in different countries to readily present culture and language appropriate content and accommodate multiple currencies. Marketers for luxury and experience-based brands can concentrate on creating compelling visual content that will work on a variety of platforms and devices without concerning themselves with customized backend integrations.

Headless eCommerce Platforms Features

Most headless eCommerce platforms will provide users with the following features:

  • Separation of the presentation layer and backend processing
  • APIs to connect content and product data to the user’s front end
  • Microservices that support eCommerce functionality
  • Product Management
  • Inventory Management
  • Shopping Cart
  • Payment Processing
  • Order Management
  • Shipping Management
  • Customer Relationship Management (CRM)
  • Security and Encryption
  • Analytics and Reporting
  • Integrations with CMS, DXP, and PWA systems

Headless eCommerce Platforms Comparison

When purchasing headless eCommerce platforms consider the following.

  • Traditional vs. headless platform: A benefit of traditional eCommerce platforms is that the presentation layer is bundled with the eCommerce functionality. This makes them easier to set up and deploy. This approach is viable if there is a limited need to customize the front end and there is not a requirement to accommodate and scale to a variety of applications and devices. Headless eCommerce platforms provide the architecture to not only support and customize the presentation layer for multiple devices and varying front-end requirements but also offer the flexibility to support new ones in the future.
  • Type of platform: Do you only require the backend of a headless eCommerce system and plan to build your front end and APIs (this option offers the most flexibility) or are you seeking a headless solution that comes with prebuilt APIs and templates that support general customization of the front end?
  • Resource requirements: Depending upon the complexity of your presentation layer, skilled resources may be required to develop the APIs.

Pricing Information

Basic products start at less than $100 a month. Products that can support large businesses begin at around $2,000 a month. Most products require obtaining a vendor quote to support enterprise-level installations. Free trials are available.

Headless eCommerce Products

(1-8 of 8) Sorted by Most Reviews


Algolia in San Francisco, California offers enterprise search as a service.

Kibo eCommerce

Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software…


Emporix is a composable, enterprise-grade digital commerce platform that manages advanced commerce in B2B and B2C.


BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered…

Shogun Frontend

Shogun Frontend, from Shogun Labs in San Mateo, is a tool used to increase conversion rate with sub-second page load, designed to empower ecommerce teams to manage content more efficiently, presented as a next generation eCommerce experience platform (eXP). Pre-built page sections…


Front-commerce headquartered in Toulouse aims to create a seamless, convenient and profitable digital commerce experiences for merchants and retailers. Front-Commerce boasts a fast front-end based on the PWA standards, an efficient frontend for headless commerce.

Vue Storefront

Vue Storefront, a Frontend Platform for eCommerce from the company of the same name in Warsaw, can be connected with any 3rd party services while taking care that everything runs at peak performance. Vue Storefront is developed in two lines: as the open-source standalone code library…

Virto Commerce

VirtoCommerce, from the L.A. based company of the same name, is B2B-first .NET framework for building eCommerce solutions. It is a platform that allows for customization and integration and utilizes standards and best practices so developer doesn't have to learn new things. VirtoCommerce…

Frequently Asked Questions

What do headless eCommerce platforms do?

Headless eCommerce platforms decouple the frontend presentation layer of the eCommerce site from the backend of the eCommerce system. This allows online businesses to readily connect with consumers over multiple channels and provides the flexibility to customize content across a wide range of applications and devices without impacting the eCommerce back-end functionality.

What are the benefits of using headless eCommerce platforms?

The benefits of using a headless eCommerce platform include:

  • Marketing agility - ability to publish content and connect across a variety of channels
  • Enhanced customer experience across device types and digital channels
  • Flexibility - site modifications are made to the front end without impacting the backend
  • Faster time to market for front end changes
  • Accelerates conversion optimization by facilitating A/B testing of customer experiences
  • Better security - separating the back end raises the barrier for malicious actors

How much do headless eCommerce platforms cost?

Basic products start at less than $100 a month. Enterprise-level platforms are more expensive and can cost upwards of $2,000 a month. Interested buyers should contact vendors directly for a pricing quote.