Headless eCommerce Platforms
Inveon is a technology company that provides enterprise e-commerce software platform and digital growth management solutions. Through helping to create a unified and scalable digital commerce presence with sustainable growth, Inveon aims to drive enterprise companies towards the…
Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software…
BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered…
Front-commerce headquartered in Toulouse aims to create a seamless, convenient and profitable digital commerce experiences for merchants and retailers. Front-Commerce boasts a fast front-end based on the PWA standards, an efficient frontend for headless commerce.
Emporix is a composable, enterprise-grade digital commerce platform that manages advanced commerce in B2B and B2C.
VirtoCommerce, from the L.A. based company of the same name, is B2B-first .NET framework for building eCommerce solutions. It is a platform that allows for customization and integration and utilizes standards and best practices so developer doesn't have to learn new things. VirtoCommerce…
Nautical Commerce is a multi-vendor marketplace platform built to help retailers, brands, and B2B companies launch and scale online marketplaces. The vendor states that with Nautical, the user can get to marketplace revenues faster without the cost of custom code. Whether it is used…
Mason is a nocode automation engine for commerce, presenting content micro-apps designed to improve conversions in commerce storefronts. Mason is presented as like Zapier, but made for commerce. By connecting data, designs + channels, the user can run product launches, sales & discounts,…
Pack’s platform enables headless commerce for merchants by providing an end-to-end infrastructure to help them create and control customer experiences in a low-code environment while integrating with existing backend commerce tools.
Propeller is a B2B and D2C ecommerce platform that brings online and offline sales together in a cloud-based platform. The Propeller Headless Commerce Cloud supports B2B commerce experiences by addressing the complexity of B2B commerce processes which may be a bridge too far for…
Broadleaf Commerce, headquartered in Plano, Texas, supports online retailers with core functionality for online transactions, a headless ecommerce platform.
Commerce Layer is a headless commerce platform and order management system that enables users to add global shopping capabilities to any website, mobile app, chatbot, or IoT device. It is a CMS that can be used to create shoppable content through its API on a global scale.
Swell is a headless ecommerce platform that gives developers, agencies, and merchants tools to sell. Swell boasts over 1,000 users and counting. Swell’s customizable backend enables the creation of ecommerce shopping experiences, while offering flexibility that allows merchants to…
OneView provides a cloud-native Digital Store Platform to replace current in-store software and enable a modern and engaging shopping experience. OneView has helped global retail innovators design and implement their own transformative digital strategies utilizing a an API-first,…
Shogun Frontend, from Shogun Labs in San Mateo, is a tool used to increase conversion rate with sub-second page load, designed to empower ecommerce teams to manage content more efficiently, presented as a next generation eCommerce experience platform (eXP). Pre-built page sections…
Vue Storefront, a Frontend Platform for eCommerce from the company of the same name in Warsaw, can be connected with any 3rd party services while taking care that everything runs at peak performance. Vue Storefront is developed in two lines: as the open-source standalone code library…
Akinon Commerce Cloud (ACC) is a cloud-based composable digital commerce platform boasting strong architectural, integration, and API orchestration capabilities for midsize, large, and enterprise companies. ACC gives organizations flexibility, product-driven experiences, and business…
What are Headless eCommerce Platforms?
Headless eCommerce platforms facilitate the delivery of eCommerce functionality across the spectrum of digital consumer devices. Separating the front and backends of eCommerce platforms allows businesses to effectively manage both what the customer sees and the data, inventory, and transaction processing that eCommerce requires.
The headless eCommerce engine uses APIs and microservices to deliver content and product data to online platforms on a variety of smart devices and front ends; websites, mobile apps, eCommerce sales platforms, AR/VR applications, social networks, wearables, and IoT devices.
This can be accomplished by employing , , Progressive Web Apps (PWA), or custom front-end solutions. It enables businesses to provide a seamless, compelling eCommerce experience and connect with customers in multiple ways without impacting the backend of the system.
Many types of businesses benefit from this headless approach. It enables businesses with markets in different countries to readily present culture and language appropriate content and accommodate multiple currencies. Marketers for luxury and experience-based brands can concentrate on creating compelling visual content that will work on a variety of platforms and devices without concerning themselves with customized backend integrations.
Headless eCommerce Platforms Features
Most headless eCommerce platforms will provide users with the following features:
- Separation of the presentation layer and backend processing
- APIs to connect content and product data to the user’s front end
- Microservices that support eCommerce functionality
- Product Management
- Inventory Management
- Shopping Cart
- Payment Processing
- Order Management
- Shipping Management
- Customer Relationship Management (CRM)
- Security and Encryption
- Analytics and Reporting
- Integrations with CMS, DXP, and PWA systems
Headless eCommerce Platforms Comparison
When purchasing headless eCommerce platforms consider the following.
- Traditional vs. headless platform: A benefit of traditional eCommerce platforms is that the presentation layer is bundled with the eCommerce functionality. This makes them easier to set up and deploy. This approach is viable if there is a limited need to customize the front end and there is not a requirement to accommodate and scale to a variety of applications and devices. Headless eCommerce platforms provide the architecture to not only support and customize the presentation layer for multiple devices and varying front-end requirements but also offer the flexibility to support new ones in the future.
- Type of platform: Do you only require the backend of a headless eCommerce system and plan to build your front end and APIs (this option offers the most flexibility) or are you seeking a headless solution that comes with prebuilt APIs and templates that support general customization of the front end?
- Resource requirements: Depending upon the complexity of your presentation layer, skilled resources may be required to develop the APIs.
Basic products start at less than $100 a month. Products that can support large businesses begin at around $2,000 a month. Most products require obtaining a vendor quote to support enterprise-level installations. Free trials are available.
Frequently Asked Questions
The benefits of using a headless eCommerce platform include:
- Marketing agility - ability to publish content and connect across a variety of channels
- Enhanced customer experience across device types and digital channels
- Flexibility - site modifications are made to the front end without impacting the backend
- Faster time to market for front end changes
- Accelerates conversion optimization by facilitating A/B testing of customer experiences
- Better security - separating the back end raises the barrier for malicious actors