Item: Magnolia
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

About 3 years ago we looked at updating our CMS solution to something that was more adaptable and allow us to be more personalised with our customers.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.

Pros and Cons

Personalitation
Flexibility
Integrations

Adobe Analytics integration could be improved
Dashboards for magnolia users could be improved

Return on Investment

Improved deployment process and times
centralised content stack across multiple domains

Usability

In terms of the UI in magnolia and using it to navigate, build pages, deployment and manage across multiple different set ups. I find magnolia very easy to pick up and understand and takes a lot of the complexity out of it by using a friendly UI, although it could also be due to the initial set up.

Performance

We have never noticed any negative impact on page speed since we have been using magnolia.

Key Insights

Do you think Magnolia delivers good value for the price?

Yes

Are you happy with Magnolia's feature set?

Yes

Did Magnolia live up to sales and marketing promises?

Yes

Did implementation of Magnolia go as expected?

Yes

Would you buy Magnolia again?

Yes

Other Software Used

Adobe Analytics, Adobe Target

Likelihood to Recommend

We use magnolia to be able to provide a different journey to our users depending on authentication status or persona so we can better target and convert users. Magnolia makes this very easy and is a key factor to us using with the business, also being a headless CMS system allows us to deploy in a variety of ways across a range of platforms.

Personalisation is key

Overall Satisfaction with Magnolia