TrustRadius
Makesbridge: An Intellegent Marketing Automation Miracle
https://www.trustradius.com/marketing-automationMakesbridgeUnspecified7.29101
Julie Bylow profile photo
Updated September 30, 2015

Makesbridge: An Intellegent Marketing Automation Miracle

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version

Pro

Overall Satisfaction with Makesbridge

Makesbridge is our marketing automation solution. It is used by the marketing, sales and support/customer success teams for outbound email efforts, and website activity tracking. We have integrated the solution with Salesforce.

My organization is a small firm, and we were completely priced out of the market for the "standard" automation solutions like Pardot, HubSpot or Marketo. Makesbridge was like a godsend to our team. All of the features we needed, intuitive dashboards and navigation, and beautiful templates. Quite honestly, there is not a single feature that the larger firms have that we could possibly need now that we have implemented Makesbridge- It's that good.

The successful use of the Makesbridge platform by the Marketing team prompted the support team to explore using the application to send and monitor the results of their proactive customer support and product education efforts, and they are very excited about the transparency gained via Makesbridge. Our communication manager is thrilled that she can set prefix templates for use by the respective departments, and I like that I can analyze everyone's efforts in a single dashboard. No more hunting and wading through endless reports.
  • Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
  • The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
  • The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
  • Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
  • Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
  • We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
  • Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
  • Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.
I noted earlier that we are a small firm... we were totally priced out of the market for other products, but desperately in need of automation. I loved that the solution was priced insanely reasonably, and had month-to-month billing options. We have been blown away by the features and flexibility of Makesbridge.
Questions to ask: I guess to make sure that you're selecting a solution that solves your business problem. Pay for the features you need, and find a product that will scale efficiently. We have not found a single feature in our need vs. wish evaluation matrix that MakesBridge did not have as a standard option. And, what level of engagement will you require. Again, we're a startup- we all do a little of everything. I don't call an 800-number and speak to a stranger. I speak to Ehsan, and he knows who I am, who my staff are, and what we're trying to accomplish. It's a partner rather than a transaction.

Makesbridge Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
7
Custom reports
7
API
10
Role-based workflow & approvals
5
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Makesbridge

8 - 3- Customer Success/Support
1-Communications/Branding/Marketing
4-Marketing
1 - I'm the system admin, and am the only one who "maintains" the application, although there isn't much to maintain! It's incredibly easy to navigate, requires no coding or development resources. It's cloud based, so no IT involvement!
  • Email Campaign Management
  • Sales Funnel Management/Content Mapping/Lead Scoring
  • Website analytics
  • Customer Success notifications for upcoming service windows, educational events and updates
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.

Makesbridge Training

Makesbridge Support

Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.



ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Quick Initial Response
None
Yes - Resolved within a day.
Every interaction. I love the 'live chat' feature. My workflow isn't interrupted, and the issue (my lack of knowledge, usually) is resolved within minutes.

Using Makesbridge

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The application is very easy to navigate. The work spaces are clearly delineated, and the iconography makes it easy to discern which "section" or tile is responsible for a specific component of the marketing plan.
  • Setting up an email campaign with a beautiful HTML template is a piece of cake.
  • Salesforce integration is clean