Highly recommended for ecommerce
February 24, 2023

Highly recommended for ecommerce

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Audience Match
  • Customer Acquisition
  • Dynamic Retargeting

Overall Satisfaction with Marketing Solutions by Criteo

I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.
The only issue for us was the low matching rates of audiences in the Criteo network.

Pros

  • Remarketing
  • Acquisition for ecommerce

Cons

  • Audience matching rate
  • The platform in general, is not user friendly and you can encounter bugs every now and then.
  • Overall negative. Criteo increased our cost per acquisition.
Nothing to comment, Criteo's support has been great always.
Easy to use.

Do you think Criteo Commerce Growth delivers good value for the price?

Yes

Are you happy with Criteo Commerce Growth's feature set?

Yes

Did Criteo Commerce Growth live up to sales and marketing promises?

Yes

Did implementation of Criteo Commerce Growth go as expected?

No

Would you buy Criteo Commerce Growth again?

Yes

Criteo is ideal for ecommerce companies trying to do remarking and customer acquisition via dynamic carrousel ads from product feeds.

Criteo Commerce Growth Feature Ratings

Ad Campaigns
6.5
Ad campaign creation
6
Ad deployment
3
Display advertising
9
Ad display and retargeting segmentation
8
Ad Network Integration
1.0
Data Transfer
1
DSP integration
Not Rated
Ad Reporting & Analytics
6.8
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
3
Ad attribution reporting
6

Comments

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