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Marketo makes sense for any company, big or small.
Updated June 19, 2015

Marketo makes sense for any company, big or small.

Alexa Schmitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

  • Makes it very easy to build forms and landing pages
  • The amount of tasks that can be accomplished by building one campaign is crucial. For example, by dragging and dropping I can create filters to build a list of contacts we're looking to target, send an email, add them to a campaign in Salesforce, etc, in just a few easy steps.
  • Integrates well with Salesforce.com
  • Certain aspects could be a little more user friendly but I think that's the case with anything. It really just depends on the user.
  • Increased employee efficiency
  • Higher amounts of meaningful leads
  • Allows our Marketing department to continue to build campaigns more effective than the last by gauging how leads respond or do not respond to certain messaging
250,000 to 1 million
It seems best suited for well established companies. We're a smaller company whose sales process isn't as systematic as larger companies so we've only run into issues because Marketo does its job SO well. For companies that have a large lead base, it does a great job of filtering only qualified leads into Salesforce so that your Sales team is only contacting leads that have showed significant interest in the product.

Using Marketo

Simply put, I would not be able to do my job as effectively or as efficiently as I do now without Marketo. I have not had the chance to use any software similar to Marketo and don't have any desire to use anything else. I've spoken to other marketing professionals from companies varying in size and industry that have used other programs and they've all felt Marketo was the best fit for them. I think that speaks volumes about the serviceability of this software.