Overall Satisfaction with Marketo Marketing Automation
We utilize Marketo (connected to Salesforce) for recruitment across all student types at our university.
- Marketo makes automation simple.
- Marketo is as powerful as your database (Salesforce).
- In Marketo, you can do ANYTHING you can possibly think of.
- Marketo is web-based and sometimes buggy - this has never affected a production issue, but is just a slight annoyance
- Marketo automated what were incredibly laborious manual communication chores
- We elevated and automated all of our recruitment communications.
We wanted the ability to send to paid lists, and this capability alone removed many alternative providers from competition altogether.
Marketo is the real deal. If you want complex and powerful marketing automation - ESPECIALLY if you're already living in the Salesforce environment for your CRM, it's an incredible tool. If you're simply looking for simple communication cadences for a single audience, there may be cheaper alternatives.