Marketo - Marketing Automation on Steroids
Updated June 19, 2015

Marketo - Marketing Automation on Steroids

Eric Olsen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo Marketing Automation

We utilize Marketo (connected to Salesforce) for recruitment across all student types at our university.

Pros

  • Marketo makes automation simple.
  • Marketo is as powerful as your database (Salesforce).
  • In Marketo, you can do ANYTHING you can possibly think of.

Cons

  • Marketo is web-based and sometimes buggy - this has never affected a production issue, but is just a slight annoyance
  • Marketo automated what were incredibly laborious manual communication chores
  • We elevated and automated all of our recruitment communications.
We wanted the ability to send to paid lists, and this capability alone removed many alternative providers from competition altogether.
100,000 to 250,000
Marketo is the real deal. If you want complex and powerful marketing automation - ESPECIALLY if you're already living in the Salesforce environment for your CRM, it's an incredible tool. If you're simply looking for simple communication cadences for a single audience, there may be cheaper alternatives.

Adobe Marketo Engage Feature Ratings

9.2
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
9.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo Marketing Automation

It's an amazing product. We feel like we've only just tapped the potential.

Comments

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