A pretty great piece of software
Updated April 27, 2016

A pretty great piece of software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used as the marketing automation system at our oil and gas software company. It really has helped us make sense and bucket the large amount of contacts we had in Salesforce. Not only has that allowed us to strategize the ways we communicate with our contacts, it has also assisted in increasing the number of leads we are able to generate.
  • Campaign management
  • Reporting and analytics
  • Marketo Community
  • Email and landing page editor
  • Anonymous leads
  • SEO tool
  • Our email marketing efficiency and ability has improved.
  • We understand where our leads are coming from and how to get them to the proper people.
  • The ability to tie revenue to marketing activities has improved greatly.
HubSpot is a significantly cheaper option for smaller businesses. While Marketo is great as an enterprise solution and for companies with larger budgets, ultimately, it's not the most economical product.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Landing pages
6
A/B testing
10
Mobile optimization
4
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Dashboards
9
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9

Using Marketo