Decently Satisfied with Marketo's Performace
May 02, 2016

Decently Satisfied with Marketo's Performace

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We have about 50 or so Marketo users across the whole organization. We use Marketo for marketing and sales.
  • Lead management
  • Organized view of programs
  • Email deliverability
  • I think there could be a more intuitive way to create and design emails. They do not always show up well depending on what device and email provider you're using.
  • CRM integration could be smoother
  • Loading/Processing time takes quite a while with big lists.
  • Engage and grow customers over time
  • Measure marketing investment
We have been able to measure marketing investment through the detailed reports Marketo provides. Because the Marketo landing pages are integrated, we can more easily track customer behaviors.
The loading/processing time is a bit slow, so it can get frustrating to use on a day to day basis.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
2
Dynamic content
4
Ability to test dynamic content
5
Landing pages
4
A/B testing
6
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
6
Lead nurturing
6
Lead scoring and grading
7
Data quality management
2
Automated sales alerts and tasks
6
Calendaring
5
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
6
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated