It's Mar-KET-Oh, not Market-OH!
April 22, 2016

It's Mar-KET-Oh, not Market-OH!

Jodi Beuder | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Prior to jb&co, I was introduced to Marketo as it was in use by my former employer; when I came on board they handed the Marketo reigns over to me to administer. I became fluent in Marketo and am now a super-user. I advise clients who have Marketo how to maximize the MAS for their audience, to create thoughtful, timely campaigns to targeted, segmented lists. I also help clients structure their campaigns in Marketo and help them with the analytics as well.
  • Support: The community is a great place to find answers; at the same time, if you need 1:1 assistance with an issue, the support team is nothing but professional, prompt and pleasing to work with. I'm a big fan of the Marketo Support Team!
  • Delegating Marketo Certifications to super-users in order to continue spreading the advocacy of the MAS is brilliant.
  • Differentiating itself from competitors by continuing to listen to customers and improve the UX.... Marketo is the BEST marketing automation platform on the planet.
  • Step by step introductory content could be improved, to help someone green in the world of marketing automation really grasp the concept and thrive. There needs to be a better "plant the seed" moment for new Marketo users.
  • Self-help search in the Community can be confusing, where results aren't relevant to the topic at hand.
  • Attract the right customers
  • Engage and grow customers over time
I have been able to attract more customers for my clients using Marketo because we implement thoughtful, creative marketing campaigns to segmented lists who actually want the type of content we send them. And that has improved retention and repeat sales.
I've used Eloqua, Act-On and Silverpop. I think the user experience and WYSIWYG tools are best in Marketo. And the customer support team is the absolute best in the industry.
As a small business owner, I would love to implement Marketo because I love it and know it so well, but I don't believe there is a version that would be affordable or appropriate for a company like mine.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
7
Event/webinar marketing
9
Dashboards
9
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8