Review of Marketo as a user
August 19, 2015

Review of Marketo as a user

Jessica Harper | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We are using mostly for batch and blast but do have some nurture streams. We are using it across most functions in the business. This product allows us to stay in front of our audiences more frequently.

Pros

  • The Email Only Program - It is simple to use since you can do everything from one screen plus it automatically creates a dashboard that allows you to see results and share them.
  • Creating reports on the campaign level - this allows you to only pull in information about that campaign easily. If you do it in analytics you need to check boxes, use smart lists etc., to obtain the insight you are looking for

Cons

  • Analytics - They analytics portion of Marketo is difficult for a novice to use and it doesn't create dashboards unless you use the revenue cycle portion.
  • The mobile landing page view - still has some kinks to work out. There are times where I can't select fields to show hidden questions so I can't see how it will actually look on mobile; it just defaults to the all visible fields.
I was not part of the initial selection process but I did use ExactTarget two years ago. The audience builder was not as easy to create or as advanced.
If you are only set up to do batch and blasts I would hold off on purchasing this tool, however if you have determined your nurture, close loop, push strategy then you are ready to use Marketo.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
7
Ability to test dynamic content
3
Landing pages
6
A/B testing
7
Mobile optimization
4
Email deliverability reporting
9
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
6
Lead scoring and grading
Not Rated
Data quality management
6
Automated sales alerts and tasks
Not Rated
Calendaring
2
Event/webinar marketing
3
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
3
Standard reports
7
Custom reports
2
API
7
Customizability
5
Integration with Salesforce.com
7

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