Why Marketo is the Best
August 19, 2015

Why Marketo is the Best

Laura Michael | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo for all of our marketing automation. We use it for all email campaigns and to help manage our database in Salesforce. We have a nurture campaign also set up for prospects with lead scoring based on behavior and sales insight for our sales team.
It is only being used in the Marketing department with integration into Salesforce for our sales team. It significantly helps with managing our database and tracking how well our marketing campaigns are performing.

Pros

  • Marketing Automation
  • Email Campaigns
  • Nurture Programs
  • Data Management - Running campaigns to mass change information in Salesforce (ie: changing a lead owner all at once based on criteria)

Cons

  • I wish that the forms you can create could handle file uploads. Our main forms on our website include a file upload option. I'd love for these to be Marketo forms, but they can't be because Marketo can't transfer these files over to Salesforce
  • Increased employee efficiency
  • Better insight into what our customers/prospects are interested in based on the content we send them
  • Ability to see what advertising campaigns are working best and bringing in the highest quality of leads
MailChimp can't even begin to compare. While I do like some of their templates a little better, its integration with our other softwares doesn't work nearly as well as Marketo. It is not marketing automation...just email blasts which is only a fraction of what Marketo does.
25,000 to 100,000
B2B
Our sales team used to send out monthly "check-in" emails to their contacts without any tracking of how well those emails were performing. I've taken on that task to send out a mass email to our entire database and use tokens to have them come specifically from the lead owner on behalf of the sales team. We've seen a significant increase in response.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
4
Landing pages
7
A/B testing
6
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
4.7
Dashboards
5
Standard reports
5
Custom reports
4
7.7
API
8
Customizability
5
Integration with Salesforce.com
10

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