Marketo is Awesome
August 20, 2015

Marketo is Awesome

Jennifer Aldrich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Overall Satisfaction with Marketo

We use Marketo in our marketing department to track, profile, engage and score leads for integration with SalesForce. It helps us prioritize leads so we can fast track the best ones to sales.
  • Lead activity tracking and behavior scoring
  • Nurture programs to continually engage leads
  • Integration with SalesForce offers useful insights
  • Scoring functionality
  • Email formatting
  • Faster lead conversion
  • More information on leads
  • Automated process of passing leads to sales
Depends on how many leads you have.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
2
Ability to test dynamic content
5
Landing pages
5
A/B testing
5
Mobile optimization
5
Email deliverability reporting
5
List management
6
Triggered drip sequences
6
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
5
Social profile integration
5
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7