My Web Development Marketo
Updated April 11, 2017
My Web Development Marketo
Score 1 out of 10
Vetted Review
Verified User
Software Version
Spark
Overall Satisfaction with Marketo
Marketo is used at the high level as a platform for managing campaigns and relationships. From a web development perspective, it's completely lackluster and does not easily scale up due to the high adoption cost.
- It's very simple for handling very simple one-off, unique pages.
- It has a very primitive administration model (good, but also bad).
- It has a nice, very friendly (but technically lame) UI for editing web pages.
- Does not actually support Internet Explorer 8, 9 and 10 properly, as of 2013. It is currently Fall 2015.
- It is extremely challenging to update web page layouts (templates). Too many steps are required because I have to maintain version control outside of Marketo. It is very hard to automate uploading templates.
- There is no control over headers associated with certain files being hosted on Marketo. Lacks real Internet inter-operation support.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
We used Marketo to grow our market and introduce new products through various campaigns.
Not available
Adobe Marketo Engage Feature Ratings
Using Marketo
8 - Developers, marketing, sales and content people
6 - Developers, Marketers, Data Analysts
- List Management
- New Leads
- Landing Pages
- Business-logic powered e-mail handling
- CRM integration
- Much slower full-stack integration.
- Much faster micro-page production.
- Many unresolved technical challenges (bugs, Marketo's fault) prevent maximizing on the investment.
Evaluating Marketo and Competitors
Not Sure
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
Trial run using a full compliment of employees to see how the feel about the platform's capabilities and limitations.
Marketo Implementation
- Implemented in-house
- Marketo mangles HTML, sometimes, without any warnings / sanity checking. You'd launch pages that end up broken without expecting it.
Marketo Support
Pros | Cons |
---|---|
Knowledgeable team Kept well informed Support cares about my success | Slow Resolution Problems left unsolved Escalation required Need to explain problems multiple times Slow Initial Response |
Yes - It took a long time, but eventually, Marketo added an "optional" toggle that fixes problems that it has with HTML output.
Some of their "community" people respond quickly; but that doesn't mean the issues are fixed quickly.
Using Marketo
Pros | Cons |
---|---|
None | Unnecessarily complex Difficult to use Requires technical support Inconsistent Slow to learn Cumbersome Lots to learn |
- Landing page creation from "well formed" templates is fairly painless
- Creating "well formed" templates is a painful process needed at the start