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Marketo
April 10, 2017

Marketo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We are using Marketo as an all in one Marketing Automation platform. Lead scoring, data normalization, email sending, and nurturing.
  • Automation within a program
  • Lead tracking
  • smart list filtering
  • Reporting
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
trying to use lead scoring and prospecting to get the right leads in their queues.
More user friendly and met needs.
250,000 to 1 million
B2B
Marketo is a great tool for a company that is growing and above the 'small business' level. Probably too clunky if your are a very small company.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
6
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
8.0
Calendaring
7
Event/webinar marketing
9
8.5
Social sharing and campaigns
9
Social profile integration
8
5.7
Dashboards
6
Standard reports
6
Custom reports
5
8.8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9