Marketo for enterprise B2B gets it done
Updated April 19, 2017
Marketo for enterprise B2B gets it done
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is our primary marketing automation platform, which powers our lead capture, lead database, landing pages, mass email outreach, and flows data through to our Salesforce instance. It scores and tracks our leads from the first touch on our corporate website. It acts as our platform of record for all prospects and leads prior to them making their way directly to our SDR team.
- Lead scoring is easy to set up and manage
- Resource management gets the job done
- Email/newsletter creation and process is easy to use
- The overall UIUX feels dated and sometimes cumbersome to use
- Analytics can be a challenge to navigate at times to get to what you really need
- Templates could be better for landing pages and emails - especially for responsive design
- Product Launches
- Upsell
- Customer Service
- Lead Management
- Prospecting / New Business
In general the platform provides our team with a single destination that manages the incoming prospects/leads that ultimately become customers to build our business on.
Product Launches - brand awareness
Product Launches - brand awareness
Upsell - drive new revenue
Cross-Sell - drive new revenue
Customer Service - customer marketing/awareness
Lead Management - increase effectiveness of pipeline mgmt and organization
Prospecting / New Business - drive new business, pipeline, MQLs to SQOs for the sales org
10,000 to 25,000