Overall Satisfaction with Marketo
It's used within marketing and sales ops and provides visibility to our sales reps through our integration between Marketo and Netsuite. Marketing is the primary user - it's used for lead and customer communications (email), campaign management (events, PPC, etc), marketing analytics and lead scoring primarily. Sales ops uses it to track partner leads and ensure the right leads are distributed to sales for follow-up. Sales uses it to see lead activities (interesting moments) and lead scores from Netsuite lead records. It solves the business problems of identifying the best campaigns and where we should weight investments (analytics), effectively communicating to audiences and lead visibility.
- Campaign management: managing lists, multi-step and integrated campaigns
- Email marketing: triggered campaigns and nurture streams
- Good suite of add-on services
- Account management for smaller accounts - we have so many different AMs and they don't seem to be well coordinated or remember past conversations.
- Product Launches
- Lead Management
Drive awareness of new solutions and services, share third party validation with leads and ultimately drive demand.