Marketo — the best option
Updated August 03, 2017

Marketo — the best option

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketing uses Marketo to automate its marketing emails and host landing pages. It's our one-stop-shop for outbound marketing efforts. We also use it to create, organize, and house our distribution lists.
  • Popular tool — new hires are usually familiar with it
  • One-stop-shop
  • Once you learn how to use it, fairly straightforward
  • Difficult to learn how to use
  • Somewhat ungainly interface
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We use Marketo to help us generate new leads, drum up new business, and continue outreach with existing customers.
We honestly chose Marketo because the leader of our organization had used it previously and recommended it more highly than any other options.
I don't think that Marketo is perfect, but I think it's one of the best offerings currently on the market. It does the job for our email campaigns — from special campaigns to regular lead gen. It's simple to automate and fairly easy to set up.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
9
A/B testing
9
Mobile optimization
5
Email deliverability reporting
5
List management
9
Triggered drip sequences
5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
9
Dashboards
7
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Marketo Support