Marketo to the rescue
December 01, 2015

Marketo to the rescue

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used in our organization in the departments of marketing, sales, customer success and more. Our Marketo instance is synced with Salesforce which really helps our sales development reps and account executives. We also have other plugins such as Marketo Sales Insight which has helped our SDR team with outbound prospecting and more. Marketo has addressed business problems such as lead scoring, lead distribution, and having visibility in anonymous companies and leads.

Pros

  • Lead Scoring
  • Usability
  • Analytics

Cons

  • Not too often, but slow sync to SFDC
  • Visibility into KPI metrics that we didn't know that we could track.
250,000 to 1 million
Both
If you have a company with a large database of leads, I would recommend Marketo over any other marketing automation tool. If you have a really small company and you don't forsee your database growing over 25-60k leads a year, I would suggest to go with a smaller and less expensive tool. But at the end of the day, you get what you pay for, and Marketo is the best.

Adobe Marketo Engage Feature Ratings

9.2
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
9.3
Dashboards
8
Standard reports
10
Custom reports
10
9.3
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
9

Marketo Implementation

Implementation was easy. The problem that we had as a company was not having in-house Marketo users. The sync with Salesforce took a while to figure out what we wanted to map over, but other than that everything was good. I would suggest you to take training courses so that you can know what you're about to face.
  • Vendor implemented
Change management was a big part of the implementation and was well-handled
  • Lack of in-house experts

Marketo Support

Marketo support is on the ball. The team is very personable and I always have someone on the line waiting for me. Post call you receive a write up of what your call was about and if the case is closed or still open. You can easy close any case within the Marketo community.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
None
Yes

Comments

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