Marketo Review
Updated November 24, 2015

Marketo Review

Todd Baker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is fully engrained in our organization. It is being used for lead routing, email marketing and analysis.
  • Marketo allows us to develop robust communication flows that also score our leads for better response.
  • Our workflow is deeply engrained in our Salesforce software making it seamless for our sales team.
  • The Marketing Calendar hasen't lived up to the hype.
  • The reporting could be more robust. There are many things that we still have to pull from embedding tokens to report to a third party.
  • We are testing each email and campaign. This allows us to follow these leads through to funding.
  • The automation allows us to remain hands off in delivering leads to the sales team.
  • exact target,BlueHornet,edialog,Infusionsoft,MailChimp,Constant Contact
Much more built out than most platforms and the community is great.
Marketo is well suited for enterprise applications, but not so much for small business.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
6
Mobile optimization
5
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
3
Event/webinar marketing
7
Social sharing and campaigns
5
Social profile integration
5
Dashboards
3
Standard reports
8
Custom reports
4
API
5
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

4 - VP marketing, Email Marketing Manager, Marketing Director, Marketing Coordinator