Truly Powerful
Updated February 02, 2017

Truly Powerful

Mitchell Hanson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is the backbone of our demand generation machine. With a team of 3 in marketing (plus one in CS that acts as a customer marketing specialist), we are able to use Marketo as the facilitator of all marketing campaigns. I don't use it much for reporting as the majority of that is done in SFDC.

Pros

  • Smart list functionality and segmentation are strong. You can define anything, and manipulate anything with ease vs. other platforms.
  • Integrations and field management are the easiest to handle compared to Pardot or Eloqua.
  • For me, it was easy to train members of my team on it in a matter of just a couple weeks.
  • Landing page and email, and form asset creation are easier than in Pardot.

Cons

  • The reporting is non-beautiful. RCA (at least when I tried it out) is unusable.
  • RTP is way overpriced.
  • Asset creation I felt like was easier in Eloqua.
  • The system itself lags speed-wise compared to Pardot or Eloqua, at least for our instance.
  • Price tiering based on size of database PLUS modules is lame.
Inherited Marketo and then stuck with it.
This is right for companies with a mature demand generation function. Don't get this if you just need something to blast out emails.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
1
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
6
Dashboards
3
Standard reports
3
Custom reports
3
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Support

Pooor service and account management alll around

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