Every Marketers should know Marketo
Updated February 02, 2017

Every Marketers should know Marketo

Audréa Trinh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used by the marketing department and the sales team (Marketo Sales Insight). Marketo is helping us a lot with lead generation and every emailing campaign we do. We use it for any kind of emailing campaigns (events, webinar, nurturing campaigns, newsletter etc.) and it is synched with SFDC.com and a WordPress website. Marketo Sales Insight has been very helpful for the sales team to track hot leads and thanks to its functionalities, we have been able to identify quickly leads that were the most interested in our solution.
  • Very good scoring capabilities and powerful solution in general
  • Campaign management
  • Tracking and analytics
  • GoToMeeting integration
  • Creating email templates should be easier for a non technical person. Building a responsive email is a real challenge and the editor interface is not really user-friendly.
  • Customer service has always been nice but sometimes, it takes a long time to resolve a case.
  • Analytics reporting is not intuitive enough.
Marketo is a very powerfull solution for marketing automation. The online community can be a huge help when you have questions.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
5
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
1
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing
7
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
6
Social profile integration
6
Dashboards
Not Rated
Standard reports
4
Custom reports
Not Rated
API
10
Role-based workflow & approvals
9
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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