Reviews (1-25 of 176)
- Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
- Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
- Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
- Some people found it hard to get started using the tool as it does take a bit of training to get used to.
- It's not cheap.
- Some people don't like the user interface.
- Detailed segmentation using contact attributes, account attributes, or custom data object attributes.
- High level of integration with other systems via apps or custom-built integrations using the Eloqua API.
- Detailed contact scoring based on activities, fit, custom objects, or account info.
- Multiple CRM integrations - Eloqua works VERY will with singular integrations with a CRM system, but has trouble when integrating with multiple CRM systems simultaneously.
- Making social sign-on and progressive profiling available using Eloqua forms outside of Eloqua landing pages, so we can get those features on Eloqua forms that we put on company pages built outside of Eloqua.
- Easy contact transfers between Eloqua instances. This would greatly improve the usability when we need to have contacts transfer instances for legal reasons (separating out our GDPR contacts to our EU instance for example) or for transferring contacts from production to the sandbox environment for testing purposes.
- Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
- Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
- Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
- Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
- Eloqua is fully integrated with other systems within our organization.
- The platform is easy to use and manage.
- Reviewing, editing, uploading, and deleting content is simple.
- Eloqua can improve on the way it looks. The theme of Eloqua looks outdated.
- Sometimes Eloqua runs very slow and has glitches.
- Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
- Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
- HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.
- Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
- Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
- Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.
- Aggregating data.
- Creating weekly reports.
- Allowing plenty of fields to be filled out for MQL calculation purposes.
- Less technical issues with email deliveries.
- Sometimes the weekly reports don't seem to align with the daily ones.
- I didn't receive contact information for several leads that told us they previously submitted our form.
- Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
- Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
- CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
- The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
- Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
- The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
- Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).
Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
- WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
- Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
- The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
- The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
- The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
- The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
- The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
- It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
- It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
- I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
- The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
- You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
- Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
- Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
- Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
- Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
- Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
- Working with a centralized database allows control over who can access what contacts.
- By adding tracking code to your web site, you can easily send targeted messages to specific web site visitors.
- The system is not intuitive, however, that's to be expected when working with a enterprise level tool vs. a consumer product.
- Help documentation/videos were not really helpful, but recently these are being updated to address some of the confusion experienced by new users.
- Behavioral interest
- Account view
- Access to data: Eloqua Insight breaks if you are trying to report on data, especially CDO data, with too many records. It is also very finicky when trying to leverage Insights with web visitor metrics, and frequently produces errors seemingly erratically as reprompting the same report with the same criteria will be successful. The latest Insight engine release is much better, but it came at the cost of some beloved features of the old/original Insight reporting.
- Enterprise grade solution built for big companies who need a robust Marketing Automation Solution
- Excellent customer service that is able to solve complex issues with the clients and work with them to customize tools
- Global support community of users and experts who beginners can approach for questions and bring up to speed on
- Available tools and resources to self-direct and self-educate before going for a P2P consultation
- You need to be Eloqua certified in order to use their tools it's that complex
- Minimal customization for SMB if they have tailored needs. Big clients get all the attention
- Eloqua is built for enterprises, not so much for SMBs; I wish their tools could fit a broader spectrum of audiences and not just to the big guys
- Easy and fast creation of campaigns. The drag and drop editor is very user-friendly.
- Website visit tracking is a great tool to spot the contacts that are really interested in our products.
- Personalization is easy and straightforward if the data quality is sufficient.
- Reporting on a few key metrics of campaigns could have been more intuitive and straightforward, however, I assume it also might be lack of my knowledge.
- Eloqua's canvas interface makes it easy in theory to stand up new campaigns quickly for no technical users.
- The email as a primary key issue if a massive headache
- There are extremely narrow limitations on how complex criteria from custom data can be
- Eloqua's near inability to handle try concept of a customer having multiple email addresses makes it nearly unusable in some areas.
- Direct messaging to customers; no more general messages to platforms that customers don't interact on
- Message allows immediate action from the customer as it may include hyperlinks
- The message is personalized whereby you can indicate the specific customer's name and issue
- Campaign reports need a little more detail
- It's very user friendly
- It's a good tool for marketers -- they don't need technical expertise to use it.
- integration - The lack of API. They don't offer native integration.
- data model - We don't have any parallel operation for push or pull outside of Eloqua. Everything is in a queue.
- lead scoring for specific set of people - We have the feature. It's a good feature. The problem is that by default whatever you do impacts all records. You can't update scoring for a certain segment of records.
- We have made some Enhancement requests, still there is no update on that. it takes a long time
I don't recommend it for B2C when they have more than 30 million records.
- Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
- Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
- Continually working to design increased user ability with templates and designers
- Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
- More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
- I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
- Ease in creating triggered campaigns based on click on initial email
- Building target audiences was very easy to do
- Testing of subject lines and determining the winner was automated
- For inexperienced coders the WYSWYG may seem off base
- Seeing the actual email before publishing at times had bugs
- Emails are easy to build & we build mass amounts of emails a day.
- Has pretty capable program building capabilities -- ours tend to be complex, like our contact washing machine.
- Forms-- we have lots of processing steps, and it's easy to send the data to the right places.
- Currently, their emails won't scroll since the last update, it keeps jumping you to the top....
- A/B testing functionality is not on the simple canvas -- we need separate forms on our canvases for reporting, so the functionality that they do have is not possible for us.
- Insight just needs to be better.
- Database segmentation is streamlined and easy to understand.
- Lead scoring and setup is helpful across multiple teams (marketing and sales) and able to segment into different business units/target audiences.
- Automation for our sales team provides real-time followup.
- The look and feel could be improved. I've used HubSpot in the past and it was more user-friendly with colors, inviting messaging, etc.
- More in-app instructions would be helpful. If I am a new user, I would appreciate tutorials or instructions in-app.
- More timely help. Without designated support, if issues are pressing I would appreciate quicker followup.
Oracle Eloqua Scorecard Summary
Feature Scorecard Summary
About Oracle Eloqua
Oracle Cross-Channel Marketing to Businesses (part of the Oracle Marketing Cloud, and formerly known as Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.
The vendor’s value proposition is that with its integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers’ journey. The vendor also says that by gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate thus increasing marketing‘s ROI.
The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing - formerly Compendium), social marketing (Oracle SRM), and data management (Oracle Data Management Platform - formerly Bluekai).
Oracle Eloqua Screenshots
Oracle Eloqua Integrations
Oracle Eloqua Competitors
Oracle Eloqua Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Oracle Eloqua Technical Details
|Mobile Application:||Mobile Web|
|Supported Countries:||North & South America, EMEA, APAC, Japan|
|Supported Languages:||English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish|