Reviews (1-25 of 125)
- The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
- The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
- The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
- It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
- It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
- I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
- The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
- You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
- Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
- Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
- Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
- Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
- Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
- Ease in creating triggered campaigns based on click on initial email
- Building target audiences was very easy to do
- Testing of subject lines and determining the winner was automated
- For inexperienced coders the WYSWYG may seem off base
- Seeing the actual email before publishing at times had bugs
- Flexibility: when the need arises, the ability to customize: emails, forms, landing pages and processing of data to CRM
- Custom objects: the objects provide an extension of the database to allow for countless data storage configurations thereby enhancing the segmentation capabilities
- Segmentation: The ability to literally create a segment in minutes leveraging 100s of criteria for laser accuracy of target audience
- Campaign level A/B testing, you cannot do testing within a multi step campaign and have to create a manual process to perform testing
- Product has a lot of advanced functions that increases the learning cycle to 6 months and beyond
- Reporting lacks the ability to easily create reports using both contact and account data
- Robust features
- Large ecosystem of partners so you can integrate systems and workflows
- The recent update of reporting capabilities for full funnel reporting and customization
- Ability to set up user rules to manage workflow management
- Reporting still not where it should be
- Ability to segment off of form submission fields
- Campaign canvas not as easy to use compared to Marketo
- Last activity of prospect.
- Allows you to deliver a more customized message based on the customer's history.
- Tracks the specific type of activity the prospect last accomplished, e.g viewed an email, website landing page etc.
- The interface could be more intuitive.
- A little complex to understand, a lot of charts that can be confusing.
- More functionality based on the data would be helpful too.
- Ease of design. Anyone with little to no exposure to digital design can fairly easily figure out how to put together an email using the responsive templates provided.
- The new responsive templates are a great addition, but could use more flexibility for those with more advanced design backgrounds.
- Linking to other sources like external URL's, hyperlinks, documents in file storage
- Captures registrations in an organized manner
- Consistency. In some instances I can search my assets by those that I personally have created. In others, I have to search by name because the "Created by me" filter isn't an option. This is extremely frustrating.
- The editor is not WYSIWYG. Even if it looks fine to me, a peer can look at the email I've created and the spacing is all wrong or the font is different.
- I'd love to be able to have a central location to manage assets. I have a series of assets I need to create that are dependent on each other. I basically open 6 different browser windows with Eloqua open so that I can go back and forth easily between the invitation/landing page/shared list, etc.
- The email campaigns are fairly easy to set up.
- Good reporting.
- Easier management of contacts.
- It could be easier to use.
- Lack of support other than calling tech support
- It hasn’t really had many upgrades/enhancements in the 4 years we have used it.
It should be easier to do A/B testing.
- Helping B2B companies with automating marketing. For businesses that have a complex multi-touch leads journey, this service allows companies to "set it and forget it" with custom sequences and automated outreach journeys.
- Managing leads list
- Managing customer journeys
- Solutions for smaller businesses
- Solutions for freelancers
- Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
- Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
- Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
- Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
- System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
- Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
- Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
- Since the product is so popular, there are lots of user groups and companies helping with the implementation process
- The software has an extensive help section.
- The program can be a little overwhelming for novice or first time users.
- There are almost too many bells and whistles and features. Someone who is new to marketing automation may not know where to start.
- A more friendly user interface, specifically for starting a new campaign, would be helpful.
- Providing templates for new users so they can get their feet wet would be useful.
- It's a robust platform that allows you many different customizations.
- They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
- The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
- Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
- Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.
Biggest business benefits are that we know that all contacts are moving in the right direction and, now that the GDPR is closing, we have all matters covered for it.
- Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
- If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
- The learning curve with Eloqua is a bit deeper than in others
- User interfaces are now updating better, but still, there are some UI's that has the old feeling
- Eloqua’s campaign canvas is a convenient way to visualize marketing touchpoints.
- Lead scoring in Eloqua helps us build unique scores for many different marketing activities.
- Eloqua landing pages are very handy for lead capture and registration pages for events.
- Eloqua’s campaign canvas does not have many advanced options for social media marketing touchpoints.
- Contact lists are not always easily navigated by novice users. I would say the interface is not particularly intuitive.
- Our Eloqua instance is run by an external agency. I’m not sure if this is typically the case, but it does create barriers with permissions and expertise.
- Customer success managers are extremely attentive
- Dedicated support teams is invaluable
- The Eloqua partner base is really driving great customer experience
- Reporting platform is always questionable on data accuracy
- Putting out relevant thought leadership articles and social
- Address unique identifier discrepancy between Eloqua and Salesforce
- Being very selective in the data you wish to filter on. I want to slice data as I wish to.
- Providing easy API integration of other apps. It's great to have apps that easily connect to eloqua for quick use.
- Easy to use email designer. Keeping up with Sojourn solutions is happening with this design editor.
- Advanced form processing is great form data capture and processing.
- I would love to have a landing page editor. Not having to use our developers all the time would expedite campaign creation.
- Having additional campaign or contact data points to filter and segment on would be helpful.
- Having built-in instructions on how to use Blindforms would be helpful as well.
- Easy to use
- Very robust
- Support is great
- Responsiveness in email drag and drop functionality is horrible
- Reporting is often confusing
- I would love to be able to to put notes on my canvas so that I can remember why things were done a certain way.
- Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
- Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
- Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
- Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
- Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
- Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
It is not well suited to use as a web-tracking tool, as there are some serious limitations to the tracking script and external tracking. A better use for this would be Google analytics or Google360.
- Ease of use of the visual interface for both campaign canvas and program canvas
- Integrates with our existing SFDC platform
- Lead nurturing
- Multiple lead score models
- Reporting. This is changing and we just need to work with the new reporting module
- Cleansing the system of old assets and campaigns
- Ability to track form data from more than one source
- Automating marketing campaigns
- Designing customized campaign workflows
- Integration with CRM
- Some parts of the product still contain old and not user-friendly interfaces (getting improved)
- Reports are difficult to set up in the beginning
- The product is slow to load assets and pages
Oracle Eloqua Scorecard Summary
Feature Scorecard Summary
About Oracle Eloqua
Oracle Cross-Channel Marketing to Businesses (part of the Oracle Marketing Cloud, and formerly known as Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.
The vendor’s value proposition is that with its integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers’ journey. The vendor also says that by gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate thus increasing marketing‘s ROI.
The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing - formerly Compendium), social marketing (Oracle SRM), and data management (Oracle Data Management Platform - formerly Bluekai).
Oracle Eloqua Screenshots
Oracle Eloqua Integrations
Oracle Eloqua Competitors
Oracle Eloqua Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Oracle Eloqua Technical Details
|Mobile Application:||Mobile Web|
|Supported Countries:||North & South America, EMEA, APAC, Japan|
|Supported Languages:||English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish|