Oracle Eloqua Reviews

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Reviews (1-25 of 176)

Sibyl Ma profile photo
September 17, 2019

Eloqua Rocks!

Score 10 out of 10
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We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
  • Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
  • Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
  • Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
  • Some people found it hard to get started using the tool as it does take a bit of training to get used to.
  • It's not cheap.
  • Some people don't like the user interface.
Oracle Eloqua is well suited for our B2B marketing functions as we need a lot of integration points to other B2B products in the market to fulfill our full customer journey. Oracle Eloqua is less appropriate for B2C marketing as it can become very expensive when the number of accounts grows.
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Courtnee Tomsic profile photo
Score 8 out of 10
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Eloqua is currently being used by multiple business segments across Optum. The vast majority is marketing to B2B client segments and lead generation (multiple instances based on US vs EU) for segmenting, tracking, scoring and then sending to Salesforce for sales team followup. We also have a smaller B2C instance of Eloqua we use for a section of OptumCare for communications.
  • Detailed segmentation using contact attributes, account attributes, or custom data object attributes.
  • High level of integration with other systems via apps or custom-built integrations using the Eloqua API.
  • Detailed contact scoring based on activities, fit, custom objects, or account info.
  • Multiple CRM integrations - Eloqua works VERY will with singular integrations with a CRM system, but has trouble when integrating with multiple CRM systems simultaneously.
  • Making social sign-on and progressive profiling available using Eloqua forms outside of Eloqua landing pages, so we can get those features on Eloqua forms that we put on company pages built outside of Eloqua.
  • Easy contact transfers between Eloqua instances. This would greatly improve the usability when we need to have contacts transfer instances for legal reasons (separating out our GDPR contacts to our EU instance for example) or for transferring contacts from production to the sandbox environment for testing purposes.
Eloqua is a wonderful tool if you need a large scale marketing automation platform and have a team with the skill, size, and knowledgebase to implement it properly. It is worth its value if you are using all of the tools/advantages it provides. This really can only be done if you have the resources for multiple power level users as well as at least one full-time administrator. It would not be appropriate for a company who is implementing smaller-scale campaigns/efforts (just "batch and blast").
Read Courtnee Tomsic's full review
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Score 9 out of 10
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Our instance of Eloqua is used in our Marketing Operations department for purposes of launching campaigns, programs and automating marketing processes. We are very advanced with our use of data with Eloqua since our industry is a bit different than the standard B2B use cases. It helps us produce and launch high touch campaigns faster and with really advanced segmentation and data logic. It also helps give us a more holistic 360 view of our members behavior, interests and marketing efforts. It also allows us to build on-going programs that helops us to keep the pressure on the market and get our brand visible. We use the reporting and integrations piece with SFDC (which is not our CRM) but helps us close the loop more visually.
  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Eloqua is great for mid-large sized organizations that are very technically savvy and understand automation. Eloqua has a lot of functionality that is untapped or used to its full potential. It has a lot of opportunities to optimize current campaigns and programs. For us, it's not well suited for the financial/banking industry. There is not householding type logic since email is the unique key and households can use the same email address more than once, but we don't necessarily want to see the secondary members.
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Score 9 out of 10
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Oracle Eloqua is currently being used as a CRM tool and an emailing tool within our organization. It is being used by marketing groups within each service line within the organization. The whole organization, globally, uses the same platform and database. The business problem Eloqua addresses is the need to communicate with our clients and potential clients.
  • Eloqua is fully integrated with other systems within our organization.
  • The platform is easy to use and manage.
  • Reviewing, editing, uploading, and deleting content is simple.
  • Eloqua can improve on the way it looks. The theme of Eloqua looks outdated.
  • Sometimes Eloqua runs very slow and has glitches.
Oracle Eloqua is a great tool for emailing clients. When trying to email a list of 5000+ contact, Eloqua does a great job managing and capturing all those emails, which ones were sent, which ones bounced back, click through rate, etc. It is a great tool to keep track of email performance, and gives us an idea of where we can improve on our email communications to our clients and subscribers.
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Score 5 out of 10
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Oracle Eloqua is solely being used by our demand generation, sales, and marketing teams. We are using Oracle Eloqua to manage marketing campaigns, sales lead generation, and sending marketing emails to increase the number of conversions of potential customers. In addition to just sending marketing emails, we are also using Oracle Eloqua to track whether or not a customer has opened the email, and their activity on our main website.
  • Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
  • Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
  • HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.
  • Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
  • Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
  • Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.
Oracle Eloqua really only makes sense if your organization is going to use the unique integrations that its other competitors don't offer. It is priced higher than most of its competitors in the market, so it may only be a plausible solution for large companies. Transitioning marketing platforms will also be a burden as configuring Eloqua tends to be a lengthy process. If you need to use Eloqua-specific features and don't currently have a complex workflow to convert from (and if your budget allows it), then Eloqua is well-suited for you.
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Score 7 out of 10
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We use Oracle Eloqua extensively to send out marketing communications in our company. It helps us a lot with segmentation.
  • Simplicity
  • Performance
  • Scalability
  • More control of our own database or data
  • More analytical support
It's a great email tool and I highly recommend it. We use it for sending emails, managing lists, segmentation, and reporting. Reporting is good but would like it to be more robust. Would like access to the data without an API.
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September 18, 2019

Helpful for Business!

Score 6 out of 10
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We use Oracle Eloqua to convert our site visitors into leads for our sales team. We take real-time notifications from Eloqua and based on the information that the contact provides, we delegate the appropriate member of our sales team to reach out to them. Since our business has several different stakeholders, we have salespeople for each type of stakeholder. It's very important for us to receive this information with each lead notification in order to create the most productive initial outreach.
  • Aggregating data.
  • Creating weekly reports.
  • Allowing plenty of fields to be filled out for MQL calculation purposes.
  • Less technical issues with email deliveries.
  • Sometimes the weekly reports don't seem to align with the daily ones.
  • I didn't receive contact information for several leads that told us they previously submitted our form.
Website activity to lead activation is where we've seen the most success using Eloqua to date. Our business is entirely B2B so it's valuable to get in touch with the appropriate contact within each respective organization. I haven't had many situations where I would not advise a B2B company to use Eloqua.
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Score 8 out of 10
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Every business-to-business organization needs a marketing automation solution. We use it for lead management, lead scoring and implementation to Salesforce. Being able to properly manage leads and process them to the right sales contact is critical for our business and Eloqua helps us solve for this. Our whole organization is using this product either as an end-user or for reporting.
  • Lead Management
  • Email Marketing
  • Lead Scoring
  • Reporting
  • Better UI for list builds
Oracle Eloqua is great for mid-marketing to enterprise businesses. It has all the features and functions for a marketing automation solution and can scale for growth. It seems SMBs stick to smaller solutions like Marketo and HubSpot.
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Arpine Babloyan profile photo
Score 10 out of 10
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We are using Eloqua for the marketing team. It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consistent and clean. Eloqua helps us to go to market much faster, automate communications with prospects and customers while staying personal and making sure the content we send is relevant to them.
  • Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
  • Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
  • CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
  • The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
  • Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
  • The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
  • Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).
Read Arpine Babloyan's full review
Barry James profile photo
Score 9 out of 10
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Currently we're using Eloqua on the homeowner side of the house, but we're in the midst of an implementation to bring our demand gen (contractor side) team onto our instance. The next implementation planned is with Salesforce, which will bring our sales team and account management teams into the mix as well.

Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
  • Improve the testing of emails with links or buttons. You cannot currently test an email with a unique link or button to make sure the field merge, javascript, or custom code works properly.
  • The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
If your team is looking to scale and understand your customers better this tool is for you. If you are more interested in a simpler interface and do not need as much data analysis, or if you just want a leaner system Eloqua may not be the tool for you.
Read Barry James's full review
Madeline Des Jardins profile photo
Score 8 out of 10
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Our Marketing team uses Oracle Eloqua to send emails to our customers - I manage Internal Communications for the company and decided it would be a good service to use for our internal emails as well, so everything would have a consistent look and feel and our Team Members would receive the same professional, well-designed and formatted emails that our customers do. So Marketing and Internal Communications use the product, and it allows us to send emails and get metrics back on open rates, tracking, etc. to measure the success of campaigns.
  • The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
  • The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
  • The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
  • It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Read Madeline Des Jardins's full review
Brad Dunzer profile photo
Score 7 out of 10
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We use Eloqua as the central hub for all campaigns throughout ADP. Every single physical and digital campaign runs through Eloqua in one way or another. Eloqua is our system of record you could say. Eloqua is our main tool for email campaigns for many groups within the company and helps us centralize and manage the volume of interactions we have with customers and prospects. All lead forms are also controlled through Eloqua which allows us to maintain a strict standard of lead qualification.
  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Eloqua is not suited for e-commerce as much as it is suited for marketing teams building campaigns. Building multistep campaigns that drive emails based on activities is a strong suit for Eloqua. Doing this without highly skilled technical teams is possible and is where Eloqua shines over other tools. Its form backend processing is far superior to other tools in allowing complex decisions to be made based on answers where other tools require scripting.
Read Brad Dunzer's full review
Trevor Beck profile photo
Score 7 out of 10
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Areas/departments are currently migrating their information communication (e.g. newsletters, news/events promotion) off of other third party solutions. Eloqua was chosen to help centralize all newsletters in order to easily manage CASL requests.
  • Working with a centralized database allows control over who can access what contacts.
  • By adding tracking code to your web site, you can easily send targeted messages to specific web site visitors.
  • The system is not intuitive, however, that's to be expected when working with a enterprise level tool vs. a consumer product.
  • Help documentation/videos were not really helpful, but recently these are being updated to address some of the confusion experienced by new users.
Creating email/campaign templates and allowing access based on members of a groups is an extremely important part of the tool. The ability to merge information captured in the database with your messaging is an important part of personalization, which Eloqua can easily do.
Read Trevor Beck's full review
Ryan Bishop profile photo
March 25, 2019

Eloquaing

Score 9 out of 10
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We use it as a passthrough and for nurture. Eloqua helps us automate our marketing tactics across the omni channel
  • Email
  • LP
  • Behavioral interest
  • Account view
  • Access to data: Eloqua Insight breaks if you are trying to report on data, especially CDO data, with too many records. It is also very finicky when trying to leverage Insights with web visitor metrics, and frequently produces errors seemingly erratically as reprompting the same report with the same criteria will be successful. The latest Insight engine release is much better, but it came at the cost of some beloved features of the old/original Insight reporting.
Implementing and automating business rules to manage marketing comms. But only for known visitors.
Read Ryan Bishop's full review
Steven Tsao profile photo
Score 8 out of 10
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Eloqua is being used across the company, and we use it to support marketing activities across departments for activation and nurturing purposes. We are also using the intelligence within Eloqua to score, segment, and automate the engagement process with online and offline contacts we want to market to.
  • Enterprise grade solution built for big companies who need a robust Marketing Automation Solution
  • Excellent customer service that is able to solve complex issues with the clients and work with them to customize tools
  • Global support community of users and experts who beginners can approach for questions and bring up to speed on
  • Available tools and resources to self-direct and self-educate before going for a P2P consultation
  • You need to be Eloqua certified in order to use their tools it's that complex
  • Minimal customization for SMB if they have tailored needs. Big clients get all the attention
  • Eloqua is built for enterprises, not so much for SMBs; I wish their tools could fit a broader spectrum of audiences and not just to the big guys
Depending on the specific use case, Eloqua can be a great tool for a stable and consistent experience. However, without the proper expertise and certification, it is difficult to extract 100% of the utilities of the tool if we don't know what we are doing. Therefore, before implementing the tool, it is important to see if there are existing resources with the expertise to manage Eloqua to your needs and to take it to the next level.
Read Steven Tsao's full review
Laura Briviba profile photo
Score 9 out of 10
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Our business unit is a part of bigger Eloqua customer. We've used Eloqua to inform and engage our existing customers as well as prospects. Eloqua allows us to make sure that our contacts receive relevant information and to monitor usage of it. We've also used Eloqua to track our user's behavior on our web site and adjust information materials to their needs.
  • Easy and fast creation of campaigns. The drag and drop editor is very user-friendly.
  • Website visit tracking is a great tool to spot the contacts that are really interested in our products.
  • Personalization is easy and straightforward if the data quality is sufficient.
  • Reporting on a few key metrics of campaigns could have been more intuitive and straightforward, however, I assume it also might be lack of my knowledge.
The true value of Eloqua can be used if business scenarios are advanced. It is certainly not the tool for just sending out e-mails. Although we are not using it currently, it has an advanced lead scoring functionality and a lot of other different features. It is certainly a good tool for larger organizations.
Read Laura Briviba's full review
Timothy Wilcoxen profile photo
March 21, 2019

Meh

Score 5 out of 10
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Right now Eloqua is being used by one department to fulfill a subset of email campaigns. Given the current challenges in our implementation it's difficult to say with certainty to what extent it is addressing business problems
  • Eloqua's canvas interface makes it easy in theory to stand up new campaigns quickly for no technical users.
  • The email as a primary key issue if a massive headache
  • There are extremely narrow limitations on how complex criteria from custom data can be
  • Eloqua's near inability to handle try concept of a customer having multiple email addresses makes it nearly unusable in some areas.
Well suited for: Simple campaign logic on top of a flat data structure with low data sync needs
Read Timothy Wilcoxen's full review
Sheila Mugusia profile photo
March 20, 2019

Experience Eloqua!

Score 9 out of 10
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We use Eloqua to support direct messaging for the revenue administration. It is used within the Contact Centre and by the Communication team. We were very low on engagement with customers as the bulk of our messages was through public notices put on either on newspapers or through advertisements on TV. Our messages lacked a personal touch and were generic which means there was little response when there was action required from the customer.
  • Direct messaging to customers; no more general messages to platforms that customers don't interact on
  • Message allows immediate action from the customer as it may include hyperlinks
  • The message is personalized whereby you can indicate the specific customer's name and issue
  • Campaign reports need a little more detail
Read Sheila Mugusia's full review
Jaga Bala profile photo
March 20, 2019

Eloqua user

Score 7 out of 10
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We are using for global email marketing. But we are facing the some performance problems and managing some on usage.
  • It's very user friendly
  • It's a good tool for marketers -- they don't need technical expertise to use it.
  • integration - The lack of API. They don't offer native integration.
  • data model - We don't have any parallel operation for push or pull outside of Eloqua. Everything is in a queue.
  • lead scoring for specific set of people - We have the feature. It's a good feature. The problem is that by default whatever you do impacts all records. You can't update scoring for a certain segment of records.
  • We have made some Enhancement requests, still there is no update on that. it takes a long time
Campaign Design is good.

I don't recommend it for B2C when they have more than 30 million records.
Read Jaga Bala's full review
Shannon Feichter profile photo
March 20, 2019

You asked, I told you

Score 8 out of 10
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Eloqua is our digital platform for email campaigns for all Lines of Sight across the globe for Aviation, Marine, and Fuel.
  • Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
  • Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
  • Continually working to design increased user ability with templates and designers
  • Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
  • More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
  • I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
If you want to step up your game in the digital campaign space, you need a powerful program to support it. Mailchimp isn't going to do it. It is also helpful that Oracle has "partners" that can assist in supporting this powerful program and you don't need to hire power users.
Read Shannon Feichter's full review
Colleen Kirk profile photo
Score 10 out of 10
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Eloqua was used across multiple segments to build triggered active user campaigns as well as inactive user winback. The key business issues we were trying to drive include reviews, capture replacement part sales, and deepen the relationship with the consumer. We had a huge database that hadn't been touched before we brought on Eloqua.
  • Ease in creating triggered campaigns based on click on initial email
  • Building target audiences was very easy to do
  • Testing of subject lines and determining the winner was automated
  • For inexperienced coders the WYSWYG may seem off base
  • Seeing the actual email before publishing at times had bugs
Eloqua is great for companies that send out at least one email per month and want to create full campaigns rather than newsletters. If you just want to send out one basic newsletter to your whole database this is too much power for that. However, if you want to create really in-depth campaigns that run through a consumer journey and are personalized based on behavior than Eloqua is great. You can literally set it and forget it with great results.
Read Colleen Kirk's full review
Stefanie Cash profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
The marketing department uses Oracle Eloqua to keep track of campaign progress as well as adjust campaign metrics based on needs/budgetary requirements. It also allows us to see how effective campaigns are based on sales volume. Analytical features help us to determine what works and what doesn't using real-time data.
  • Real-time data
  • Campaign management
  • Marketing automation
  • Difficult to maneuver
  • Cumbersome controls
  • Clunky UI
Oracle is great if you want to understand your marketing programs and the true ROI they bring to the table. You are able to visually see every aspect of your campaigns, automate features that you want, and plug in your data points to ensure you are hitting your targets. Overall, great for organizations who lack the ability to track marketing functions and how it equates to sales.
Read Stefanie Cash's full review
Alexandra Moore profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Eloqua is used by our studio marketing team to execute on all email campaigns across the many business units within the company.
  • Emails are easy to build & we build mass amounts of emails a day.
  • Has pretty capable program building capabilities -- ours tend to be complex, like our contact washing machine.
  • Forms-- we have lots of processing steps, and it's easy to send the data to the right places.
  • Currently, their emails won't scroll since the last update, it keeps jumping you to the top....
  • A/B testing functionality is not on the simple canvas -- we need separate forms on our canvases for reporting, so the functionality that they do have is not possible for us.
  • Insight just needs to be better.
Eloqua is a super powerful tool, if you know how to use it, and when it functions correctly.
Read Alexandra Moore's full review
Sarah Munley profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Eloqua to implement Demand Generation campaigns and nurture existing customer relationships, as well as to collect new business. We have Eloqua integrated with our Microsoft Dynamics instance, as well as with eight WordPress websites.
  • Campaign design.
  • Segmentation.
  • Integration with Microsoft Dynamics.
  • Landing Page design.
  • A more modern landing page design.
  • Usability of forms within WordPress.
It's suited to connect our B2C outreach when integrated with website analytics to identify our most profitable subscribers.
Read Sarah Munley's full review
Rachel Appleman profile photo
March 22, 2019

Eloqua Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Eloqua on the marketing team to upload leads and nurture them through the funnel. We also have integration with Salesforce for our sales and business development teams.
  • Database segmentation is streamlined and easy to understand.
  • Lead scoring and setup is helpful across multiple teams (marketing and sales) and able to segment into different business units/target audiences.
  • Automation for our sales team provides real-time followup.
  • The look and feel could be improved. I've used HubSpot in the past and it was more user-friendly with colors, inviting messaging, etc.
  • More in-app instructions would be helpful. If I am a new user, I would appreciate tutorials or instructions in-app.
  • More timely help. Without designated support, if issues are pressing I would appreciate quicker followup.
The lead scoring and database segmentation are helpful and easy to access for multiple teams. My marketing and sales organization look at these tools for different purposes.
Read Rachel Appleman's full review

Feature Scorecard Summary

WYSIWYG email editor (98)
6.8
Dynamic content (101)
7.7
Ability to test dynamic content (97)
6.9
Landing pages (107)
7.1
A/B testing (99)
6.7
Mobile optimization (95)
6.9
Email deliverability (110)
8.1
List management (107)
8.1
Triggered drip sequences (93)
8.4
Lead nurturing (95)
7.9
Lead scoring and grading (90)
7.6
Data quality management (95)
7.3
Automated sales alerts and tasks (78)
7.4
Calendaring (82)
6.7
Event/webinar marketing (85)
7.3
Social sharing and campaigns (58)
6.6
Social profile integration (54)
7.0
Dashboards (103)
7.1
Standard reports (102)
7.3
Custom reports (95)
7.4
API (89)
7.3
Role-based workflow & approvals (77)
7.2
Customizability (94)
7.4
Integration with Salesforce.com (73)
8.1
Integration with Microsoft Dynamics CRM (36)
7.0
Integration with SugarCRM (25)
7.4

About Oracle Eloqua

Oracle Cross-Channel Marketing to Businesses (part of the Oracle Marketing Cloud, and formerly known as Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.

The vendor’s value proposition is that with its integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers’ journey. The vendor also says that by gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate thus increasing marketing‘s ROI.

The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing - formerly Compendium), social marketing (Oracle SRM), and data management (Oracle Data Management Platform - formerly Bluekai).

Oracle Eloqua Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Oracle Eloqua Screenshots

Oracle Eloqua Integrations

Salesforce.com, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne

Oracle Eloqua Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Oracle Eloqua Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Premier Support

Oracle Eloqua Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:North & South America, EMEA, APAC, Japan
Supported Languages: English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish