- Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
- Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
- Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
- Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
- System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
- Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
- Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
- Since the product is so popular, there are lots of user groups and companies helping with the implementation process
- The software has an extensive help section.
- The program can be a little overwhelming for novice or first time users.
- There are almost too many bells and whistles and features. Someone who is new to marketing automation may not know where to start.
- A more friendly user interface, specifically for starting a new campaign, would be helpful.
- Providing templates for new users so they can get their feet wet would be useful.
- Eloqua’s campaign canvas is a convenient way to visualize marketing touchpoints.
- Lead scoring in Eloqua helps us build unique scores for many different marketing activities.
- Eloqua landing pages are very handy for lead capture and registration pages for events.
- Eloqua’s campaign canvas does not have many advanced options for social media marketing touchpoints.
- Contact lists are not always easily navigated by novice users. I would say the interface is not particularly intuitive.
- Our Eloqua instance is run by an external agency. I’m not sure if this is typically the case, but it does create barriers with permissions and expertise.
- Campaign Management
- Metric - Results - Analytics
- Segment / Cross-Connection between CRM
- Email Editor - They have made improvements, but it isn't perfect.
- Landing Page Editor - This could be MUCH more user friendly and Responsive design
- Grabbing data from across all method of marketing - Social, etc. Whole 360 view of a customer journey
- Complex email campaign flows.
- Lead capture/information collection.
- Reporting (while complex, it's very helpful).
- Streamlining the interface or ease of reporting.
- Building landing pages and emails in simpler templates (often a client responsibility).
- Speed and integration with Salesforce (I believe the information was sent back and forth once a day, or a few times a day)?
- Form Creation is the best feature of Eloqua as you can create the forms and then using a simple HTML snippet, add it to any website. The lead will directly enter Eloqua.
- Campaign Canvas is also really cool feature. Without much Database or SQL knowledge, the campaigns can be created easily.
- Integration with CRM, especially Salesforce, works great.
- The Campaign canvas is not very feature rich for advanced segmentation or for playing with huge amounts of data.
- There are no out of box integrations with other marketplace tools like Adobe or IBM products. The ecosystem relies heavily on app market.
- It's a robust platform that allows you many different customizations.
- They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
- The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
- Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
- Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.
Biggest business benefits are that we know that all contacts are moving in the right direction and, now that the GDPR is closing, we have all matters covered for it.
- Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
- If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
- The learning curve with Eloqua is a bit deeper than in others
- User interfaces are now updating better, but still, there are some UI's that has the old feeling
- Giving users insight into the journey of prospects/customers down specific funnels
- Helps marketers automate a map for what happens to users based on their actions (email read, did not open, request submitted, etc)
- Converges information from other systems to give a more streamlined perspective of prospects/customers in the right lens of the overall company
- It's a little finicky in that sometimes if steps are not followed in the absolute correct order it might not work - or even if they are followed in the right order it might not work. I recall trying to get Eloqua to pull up information on a campaign & on the 5th try it finally worked, but I had done everything the same way leading up to that 5th attempt. I would say these glitches/bugs happen about 5-10% of the time using Eloqua & it is a big pain. It is really hard to tell a boss there is an issue only to show it to them & have it work flawlessly.
- Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen, but essentially there are hundreds of operations that can be done on this & the system is not built to account for how it's being used - so it's not intuitive to what users are doing with the software, so if I always/only use steps r,z, & y - I still have to navigate to them in several clicks - no saved favorites.
- Aside the above point on the interface - it could really benefit from a facelift, if you've never used it before, it will be very obvious you are working on a 10+ year old system. Not that new features haven't been added over time, but the look & feel of buttons, layout, font, etc. is due for a makeover.
- Customer success managers are extremely attentive
- Dedicated support teams is invaluable
- The Eloqua partner base is really driving great customer experience
- Reporting platform is always questionable on data accuracy
- Putting out relevant thought leadership articles and social
- Address unique identifier discrepancy between Eloqua and Salesforce
- Being very selective in the data you wish to filter on. I want to slice data as I wish to.
- Providing easy API integration of other apps. It's great to have apps that easily connect to eloqua for quick use.
- Easy to use email designer. Keeping up with Sojourn solutions is happening with this design editor.
- Advanced form processing is great form data capture and processing.
- I would love to have a landing page editor. Not having to use our developers all the time would expedite campaign creation.
- Having additional campaign or contact data points to filter and segment on would be helpful.
- Having built-in instructions on how to use Blindforms would be helpful as well.
- Easy to use
- Very robust
- Support is great
- Responsiveness in email drag and drop functionality is horrible
- Reporting is often confusing
- I would love to be able to to put notes on my canvas so that I can remember why things were done a certain way.
- Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
- Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
- Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
- Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
- Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
- Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
It is not well suited to use as a web-tracking tool, as there are some serious limitations to the tracking script and external tracking. A better use for this would be Google analytics or Google360.
- Ease of use of the visual interface for both campaign canvas and program canvas
- Integrates with our existing SFDC platform
- Lead nurturing
- Multiple lead score models
- Reporting. This is changing and we just need to work with the new reporting module
- Cleansing the system of old assets and campaigns
- Ability to track form data from more than one source
- Automating marketing campaigns
- Designing customized campaign workflows
- Integration with CRM
- Some parts of the product still contain old and not user-friendly interfaces (getting improved)
- Reports are difficult to set up in the beginning
- The product is slow to load assets and pages
- Predictive insights. You just have to have it!
- ABM - You can't do effective B2B marketing without.
- Profiler. With profiler you see the fully digital body language of your future customer.
- Systematic campaigns.
- Visual UI.
- Outlook integration (coming later)
- Landing page editor for responsive pages.
- Better Oracle support.
- nicely integrated with oracle service cloud
- able to easily create digital campaigns
- able to report on effectiveness of campaigns
- in general oracle needs to better unify their CX platforms (service cloud, marketing cloud, etc). It's important that their be a unified user profile to support customer 360 views
- Campaign Canvas - very intuitive yet robust method of setting up campaign automation, providing a visual campaign flow.
- Programs - similar to Campaign Canvas but used for data management, very useful to run custom data flow using robust logic
- REST API - allows for custom and complex integrations with almost any software that has an open API, a requirement to meet the demands of complex enterprises.
- Deliverability - no issues sending hundreds of thousands of emails at a time, solid infrastructure and performance.
- Lacks ROI and attribution insights - addressed slightly with Closed-Loop Reporting but can be improved greatly
- Full funnel metrics and reporting - custom reports can be made but can have an out of the box capability
- Email and Landing Page - Template system can be improved as well as the included editor
By syncing Oracle Eloqua with our CRM, we maintain "one view of the truth" with our Sales peers to effectively gauge marketing performance at a campaign/program level, to easily attribute marketing contribution to overall pipeline and revenue.
- Segmentation - There are many ways to slice and dice the data to ensure that you're targeting the right people with the right message at the right time.
- Flexibility - Eloqua provides many ways to accomplish marketing tasks, so it is difficult to "out-think" its capabilities.
- Scalability - Given its robust architecture, Eloqua can grow along with the maturity of your marketing model.
- Complexity - ELQ is flexible and scalable, but does require a fair amount of care and feeding. Depending upon which systems you're integrating with, the programs required to do so aren't always set-it-and-forget-it.
- Decision Rules - It would be great if there was an easier way for Users to make time-based decisions in Campaign Canvas (i.e., if submitting after 7 PM, do "x". If submitting during business hours, do "y"). It CAN be accomplished but could be simpler.
- Reporting is clunky and isn't almost he most intuitive. The out of the box reports are helpful, but creating custom reports and dashboards can be a bit of a nightmare without training and a strong data background. Not a marketer-friendly component of the tool.
- Oracle's analytics are so robust; they make delivering leads of engaged audience members so easy and streamlined.
- The campaign canvas functions like a giant white board. It makes planning out campaigns so easy and fast.
- The amount of back end tools Eloqua provides is very impressive. Lead Scoring, contact washing machines, etc.
- Eloqua's design tools are VERY limited. As a company who has a very strong brand that we need to stick to, we simply cannot use the Eloqua tool for any of our assets. That makes designing assets time consuming
- Coding assets into Eloqua is far more challenging that it should be. Eloqua seems to be set up to encourage users to use their own design tools, rather than building their own HTML. As a result, code is almost always broken when added to Eloqua. The tweaks and workarounds our designers and developers need to research and build take far too much time.
- Eloqu has broken every link we've tried embedding in an asset. We have to spend far too much time troubleshooting and re-working our links each time we try and launch an asset.
- Eloqua provides an easy interface for marketers to be able to create sophisticated programs efficiently.
- Eloqua provides an easy reporting capability that delivers insights across campaigns, landing pages and conversion forms.
- Eloqua provides great sales tool add-ons to empower the sales team to communicate in a personal way with their clients while also providing metrics on the campaigns.
- It would be great to see the send time optimization functionality added to Eloqua.
- Some of the integration features of Eloqua with other service providers are not always easy to implement.
- Support is not always provided in the most efficient manner possible.
- Eloqua is well suited for welcome campaigns to onboard your clients
- Eloqua is well suited for re-engagement campaigns to bring clients back into the fold that have not been interacting
- Eloqua is well suited for A/B testing
- Eloqua is not well suited for marketers that have less experience with complex email campaigns and are looking for a simple batch and blast approach
Oracle Eloqua Scorecard Summary
Feature Scorecard Summary
About Oracle Eloqua
Oracle Cross-Channel Marketing to Businesses (part of the Oracle Marketing Cloud, and formerly known as Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.
The vendor’s value proposition is that with its integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers’ journey. The vendor also says that by gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate thus increasing marketing‘s ROI.
The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing - formerly Compendium), social marketing (Oracle SRM), and data management (Oracle Data Management Platform - formerly Bluekai).
Oracle Eloqua Screenshots
Oracle Eloqua Integrations
Oracle Eloqua Competitors
Oracle Eloqua Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Oracle Eloqua Technical Details
|Mobile Application:||Mobile Web|
|Supported Countries:||North & South America, EMEA, APAC, Japan|
|Supported Languages: ||English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish|