Marketo Super User, North America and Latin America
April 15, 2016

Marketo Super User, North America and Latin America

Frank Carpenter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We have a global self service model with over 300 users. Marketo has enabled us to show ROI and marketing influence on deals for the first time in our company's history. Marketing is no longer viewed as a cost center. It is now a contributor to the bottom line.
  • Marketo enables us to segment and focus our email efforts on the right people instead of broadcast emailing.
  • The engagement programs help us to nurture our leads toward becoming marketing qualified leads.
  • Marketo premier support is AMAZING!
  • Marketo could improve on its speed within the program.
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
We have achieved all of the above.
Aprimo is a email sending tool. Marketo is a well rounded marketing automation tool.
Marketo is the best marketing automation tool on the market.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
6
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

Product Marketing, Field Marketing, Integrated Marketing, Marketing Operations
10 - I am part of the support staff. There are 10 of us that cover different regions around the world. All that is needed is a willingness to learn and a good attitude.
  • Event Marketing
  • Email Content Marketing
  • Lead Nurture
  • Customer Retention
  • We exploit every aspect of the Engagement programs for our lead nurturing efforts.
  • Large integrated event lead capture. We developed a program to do this for our largest trade show of the year by partnering with Marketo integrated vendors and will be using it for smaller events in the near future.
There is no question that this is the best tool on the market.
  • We are finally able to show marketing influence on sales.

Evaluating Marketo and Competitors

Yes - Aprimo. We needed to move to the next level business-wise and the platform did not have the capabilities.
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
The product features were exactly what we were looking for

Marketo Implementation

With Marketo implementation support, our "Super Users" were trained and the product was implemented in four months from the day we signed the contracts. This was an amazing feat for us. It went smoothly and with great speed.
  • Vendor implemented
  • Implemented in-house
Change management was a big part of the implementation and was well-handled
  • Everyone has issues during an implementation. However, none were major.

Marketo Support

Our Premier Support person Jordan Jund is the single reason. He supports us with speed and accuracy and is interested in our success.
ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - We are a large business and cannot afford downtime.
Yes - We have reported several bugs. All were handled in a timely fashion and we never had to ask for status updates.
We reported a bug in the iPad event check-in app. It was immediately escalated and resolved in a very short time.

Using Marketo

It has changed my career path from a sender of emails to a creator of ROI.
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Setting up an email campaign is a breeze
  • None that I am aware of