TrustRadius
https://media.trustradius.com/product-logos/6B/9m/0T7LEZZN6TOW.JPEGAprimoA brief look at Aprimo and comparisons2018-11-21T00:46:50.384ZAcross the whole sector organization. It allows for campaign management - through submission, editing, review and deployment and the HTML of email campaigns - creating, editing, printing, final files for banners/web ads/large prints/etc.,I love in particular the ability to add comments directly on the piece I am making edits/comments against
It is organized in a way that is easy to tell which sections you must fill out,Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word,6,Internal tool once implemented so save on external design fees,Oracle Eloqua and Canva,Marketo, Canva, Oracle EloquaVerified UserPerspective from an admin 1 year in to Aprimo rollout2013-11-12T23:19:12.346ZThe strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution,As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
The UI is pretty bare bones. It doesn't turn on marketing users.
The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.,4,We now have better visibility into internal resource utilization.
We have realized a slight improvement in project cycle times for marketing requests.
We have better budget tracking at the project level.,4,3,Job starter request forms
Reports,Workflow admin
Review tasks and annotations
Anything on a Mac,Yes, but I don't use it,4Michael HigginsAprimo in Metro C&C2014-03-26T23:05:53.155ZMetro C&C uses Aprimo to manage all Direct Marketing campaigns, select customers for e-mail sends, SMS and survey. I work in the CRM Team and I'm the only employee that uses Aprimo.,Intuitive mask
Easy to use
No limits to create campaign,Execution time
Simply customize analysis
Easy linked to other platform,7,Reduce error risk,,1 to 5 million,2,8Gabriele MinichilloGood Fundamental Tool for Actual Spend, Some Voids on Planning Capabilities2013-11-22T00:01:15.220ZEnables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
Interface is easy to navigate, with an ability to customize based on your usage needs.,Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.,Aprimo enabled our team to efficiently deploy a $10M budget; in prior years we returned unspent funds to the corporation with little ROI benefit
Increased employee efficiency in researching spend on various programs - allowed our team to leverage one ananlyst vs. two across our pet and consumer business units,5,5,50,2,Managing actual spend against marketing programs.
Allocating spend by brand for marketing executions and agency retainer payments.
Tracking invoices against budget amounts for the individual costs within programs.,Feeding ROI models that provide insight on Shopper Marketing ROIs.
Generating reports that show the percentage of cost allocated against a given brand across multiple programs.
Tracking unspent funding that can drop to the bottom line at the conclusion of our fiscal year.,Planning future spend.
Improved communication with software used by other cross-functional teams to manage funds collaboratively.,Viewing actual invoices against planned budget.
Percentage cost breakdown by brand.
Documentation behind each program, and associated costs.,Searching activites without relying on text lookups.
Planning spending and future programs.
Viewing budget spend in a more visually intuitive, non-table format.,No,6Adrienne SpohrCustomer service not up to expectations2014-03-28T23:07:28.989ZOur program mission is to implement integrated, transparent and efficient sales & marketing activity planning & tracking:
This is done with the help of process shape up and an industry best practice MRM solution for feeding sales & marketing tracking,Enhanced Collaboration to support communication and execution
Streamlined data entry for ease of use
Greater visibility into Marketing initiatives
Rich visuals,Marketing Calendar
Aprimo Integration services
Aprimo Configuration Mover
More transparency on technical and funcitonal specifications,7,Very challenging to Adapt especially complex workflows
Ability to meet organisational changes that will reduce the ROI,7Kishore RachapudiAMSOD Review - a 2 year experience.2013-11-09T19:27:43.346ZDatabase segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
Deliverability - Aprimo has a very high delivery rate in my experience.
Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.,Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.,The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
Automated response triggers and reports increased the marketing team efficiency.,6,8Ricardo CamargoTruly difficult to use!2014-03-21T22:36:03.932ZInitially it was purchased so that we could track every step of projects, and lay out stopping points as well as figure out how many rounds projects went, easily. One of our large projects had over 100 steps easily, and once we tried implementing it, it fell off so many steps eventually we could not use it to create and track the project fully. In some instances I personally used it as a go-between to review a campaign email, but asked users to login to Aprimo, review the email, and then supply their feedback in Aprimo. No one used it correctly, most people reviewed outside of Aprimo and just sent me an email with their feedback. It was supposed to be used across departments, but mainly we just use it mid-sized group under 20 of managers and directors now. Currently we just minimally track projects here, including project codes, description and status, effort levels. It was a major learning curve to just get familiar with any part of the terminology and how to move just within the program, such as "save": vs "close" - if you choose close, it ends the project timeline and one is now entering information such as closing costs, delivered on time etc. We could not get our graphics team to really easily use it either. One bug was that when you were reviewing pdfs, it was not easily magnified, so missed or double periods were hard to notice. We found it hard to learn and work with, which is why we use it minimally now.,If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.,Very difficult to learn, confusing language and practically no help to speak of.
too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.),1,n/a (at my level),,Less than 10,000,20,0,n/a,we haven't,n/a,3,none,project steps
working through a project,3Verified UserBuilt by marketers, for marketers.2012-10-15T14:54:07.261ZIn general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
The out of the box processes are pretty
The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
We are still very much focused on adoption.,Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.,We are early users of the tool so it's hard to quantify actual benefits yet, but the following metrics have been established per business function:
Brand & Creative - Cycle time from creative brief intake to delivering the final design; Number of reviews/re-works per creative request
Field Marketing - Time to consolidate a field marketing forecast
Digital Engagement - Cycle time to complete a website request
PHSS - Time to complete a marketing plan for a specific PHSS campaign
CEOP - # of emails and phone calls required to get a CEOP request through the cycle; Time to develop a consolidate quarterly report on CEOP requests/status
Email Marketing - End-to-end email production process, through to launch date (# of launches that don't stay on schedule; # of email launches that have mistakes - audience, sender line, grammar; # of email launches that involve internal complaints, miscommunications)
On-boarding/CDRP - Time to generate a quarterly client status regionalization report; Errors in data capture and missed deadlines; Capacity to handle on-boarding requests
Direct Mail - % of mail campaign requests that miss 15-day approval service level, Involvement of LOB/ Stakeholders in the review process while maintaining response time.,10,8,100,1,In aggregate, Aprimo supports 6 processes and their sub-processes:
Field Marketing - National Campaign workflow
Field Marketing - Template Edit workflow
Brand & Creative - Creative Review workflow
RCO Microsite - Microsite workflow
Microsites - Corporate Microsite and WPG workflow
PHSS- PHSS workflow
Direct Response creative processes,,,Vendor implemented
Professional services company,10,Online training
In-person training,8,6,We have not had any need for customization. We went into this with the mantra of let’s adapt ourselves to the platform.,No,8,9,10,8,Our first goal is to get integrated with data warehouse (Teradata). Ultimately the data warehouse will have integrations to Salesforce.com etc.,Deeply discounted licenses. If you have in-house resources capable of configuring of the platform you will have significant savings in implementation costs.Verified User
Unspecified
Aprimo
18 Ratings
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