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https://dudodiprj2sv7.cloudfront.net/product-logos/6B/9m/0T7LEZZN6TOW.JPEGPerspective from an admin 1 year in to Aprimo rolloutThe strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure. The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution,As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow. The UI is pretty bare bones. It doesn't turn on marketing users. The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.,4,We now have better visibility into internal resource utilization. We have realized a slight improvement in project cycle times for marketing requests. We have better budget tracking at the project level.,4,3,Job starter request forms Reports,Workflow admin Review tasks and annotations Anything on a Mac,Yes, but I don't use it,4Aprimo in Metro C&CMetro C&C uses Aprimo to manage all Direct Marketing campaigns, select customers for e-mail sends, SMS and survey. I work in the CRM Team and I'm the only employee that uses Aprimo.,Intuitive mask Easy to use No limits to create campaign,Execution time Simply customize analysis Easy linked to other platform,7,Reduce error risk,,1 to 5 million,2,8Good Fundamental Tool for Actual Spend, Some Voids on Planning CapabilitiesEnables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently. Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time. Interface is easy to navigate, with an ability to customize based on your usage needs.,Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget. Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings. Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.,Aprimo enabled our team to efficiently deploy a $10M budget; in prior years we returned unspent funds to the corporation with little ROI benefit Increased employee efficiency in researching spend on various programs - allowed our team to leverage one ananlyst vs. two across our pet and consumer business units,5,5,50,2,Managing actual spend against marketing programs. Allocating spend by brand for marketing executions and agency retainer payments. Tracking invoices against budget amounts for the individual costs within programs.,Feeding ROI models that provide insight on Shopper Marketing ROIs. Generating reports that show the percentage of cost allocated against a given brand across multiple programs. Tracking unspent funding that can drop to the bottom line at the conclusion of our fiscal year.,Planning future spend. Improved communication with software used by other cross-functional teams to manage funds collaboratively.,Viewing actual invoices against planned budget. Percentage cost breakdown by brand. Documentation behind each program, and associated costs.,Searching activites without relying on text lookups. Planning spending and future programs. Viewing budget spend in a more visually intuitive, non-table format.,No,6Customer service not up to expectationsOur program mission is to implement integrated, transparent and efficient sales & marketing activity planning & tracking: This is done with the help of process shape up and an industry best practice MRM solution for feeding sales & marketing tracking,Enhanced Collaboration to support communication and execution Streamlined data entry for ease of use Greater visibility into Marketing initiatives Rich visuals,Marketing Calendar Aprimo Integration services Aprimo Configuration Mover More transparency on technical and funcitonal specifications,7,Very challenging to Adapt especially complex workflows Ability to meet organisational changes that will reduce the ROI,7AMSOD Review - a 2 year experience.Database segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions. Deliverability - Aprimo has a very high delivery rate in my experience. Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.,Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer. The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like. Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.,The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically. Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites. Automated response triggers and reports increased the marketing team efficiency.,6,8
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Aprimo
17 Ratings
Score 8.1 out of 101
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Aprimo Reviews

Aprimo
17 Ratings
Score 8.1 out of 101
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Michael Higgins profile photo
March 18, 2015

Review: "Perspective from an admin 1 year in to Aprimo rollout"

Score 4 out of 10
Vetted Review
Verified User
Review Source
  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.
Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.
Read Michael Higgins's full review
Gabriele Minichillo profile photo
June 16, 2015

User Review: "Aprimo in Metro C&C"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Metro C&C uses Aprimo to manage all Direct Marketing campaigns, select customers for e-mail sends, SMS and survey. I work in the CRM Team and I'm the only employee that uses Aprimo.
  • Intuitive mask
  • Easy to use
  • No limits to create campaign
  • Execution time
  • Simply customize analysis
  • Easy linked to other platform
It is less appropriate for analyzing customers behavior and for sending quickly newsletters
Read Gabriele Minichillo's full review
Adrienne Spohr profile photo
November 21, 2013

Aprimo Review: "Good Fundamental Tool for Actual Spend, Some Voids on Planning Capabilities"

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
  • Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
  • Interface is easy to navigate, with an ability to customize based on your usage needs.
  • Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
  • Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
  • Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Read Adrienne Spohr's full review
Kishore Rachapudi profile photo
March 28, 2014

Aprimo Review: "Customer service not up to expectations"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our program mission is to implement integrated, transparent and efficient sales & marketing activity planning & tracking:
This is done with the help of process shape up and an industry best practice MRM solution for feeding sales & marketing tracking
  • Enhanced Collaboration to support communication and execution
  • Streamlined data entry for ease of use
  • Greater visibility into Marketing initiatives
  • Rich visuals
  • Marketing Calendar
  • Aprimo Integration services
  • Aprimo Configuration Mover
  • More transparency on technical and funcitonal specifications
Is product in compliance with your requirements? More detailed level of functional and non functional requirements.
Read Kishore Rachapudi's full review
Ricardo Camargo profile photo
November 09, 2013

Aprimo: "AMSOD Review - a 2 year experience."

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Database segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
  • Deliverability - Aprimo has a very high delivery rate in my experience.
  • Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.
  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.

Aprimo Report makes the marketers life easier too, making response times a lot better.
Read Ricardo Camargo's full review
No photo available
June 16, 2015

Aprimo Review: "Truly difficult to use!"

Score 1 out of 10
Vetted Review
Verified User
Review Source
Initially it was purchased so that we could track every step of projects, and lay out stopping points as well as figure out how many rounds projects went, easily. One of our large projects had over 100 steps easily, and once we tried implementing it, it fell off so many steps eventually we could not use it to create and track the project fully. In some instances I personally used it as a go-between to review a campaign email, but asked users to login to Aprimo, review the email, and then supply their feedback in Aprimo. No one used it correctly, most people reviewed outside of Aprimo and just sent me an email with their feedback. It was supposed to be used across departments, but mainly we just use it mid-sized group under 20 of managers and directors now. Currently we just minimally track projects here, including project codes, description and status, effort levels. It was a major learning curve to just get familiar with any part of the terminology and how to move just within the program, such as "save": vs "close" - if you choose close, it ends the project timeline and one is now entering information such as closing costs, delivered on time etc. We could not get our graphics team to really easily use it either. One bug was that when you were reviewing pdfs, it was not easily magnified, so missed or double periods were hard to notice. We found it hard to learn and work with, which is why we use it minimally now.
  • If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
  • It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Read this authenticated review
No photo available
October 15, 2012

Aprimo Review: "Built by marketers, for marketers."

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
Read this authenticated review

About Aprimo

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.

According to the vendor, Aprimo delivers the advantage with its innovative Marketing Operations Hub. It allows marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

Aprimo Features

Has featureAprimo Marketing Productivity
Has featureAprimo Plan & Spend
Has featureAprimo Distributed Marketing
Has featureAprimo Digital Asset Management
Has featureAprimo Campaign

Aprimo Screenshots

Aprimo Integrations

Aprimo Competitors

Distribion, Workfront, Allocadia, SAS, Adobe, OpenText, Bynder, IBM, Zift Solutions, TIE Kinetix

Aprimo Support Options

 Paid Version
Phone
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Aprimo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No