TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/6B/9m/0T7LEZZN6TOW.JPEGAprimoPerspective from an admin 1 year in to Aprimo rollout2013-11-12T23:19:12.346ZThe strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution,As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
The UI is pretty bare bones. It doesn't turn on marketing users.
The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.,4,We now have better visibility into internal resource utilization.
We have realized a slight improvement in project cycle times for marketing requests.
We have better budget tracking at the project level.,4,3,Job starter request forms
Reports,Workflow admin
Review tasks and annotations
Anything on a Mac,Yes, but I don't use it,4Michael HigginsAprimo in Metro C&C2014-03-26T23:05:53.155ZMetro C&C uses Aprimo to manage all Direct Marketing campaigns, select customers for e-mail sends, SMS and survey. I work in the CRM Team and I'm the only employee that uses Aprimo.,Intuitive mask
Easy to use
No limits to create campaign,Execution time
Simply customize analysis
Easy linked to other platform,7,Reduce error risk,,1 to 5 million,2,8Gabriele MinichilloGood Fundamental Tool for Actual Spend, Some Voids on Planning Capabilities2013-11-22T00:01:15.220ZEnables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
Interface is easy to navigate, with an ability to customize based on your usage needs.,Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.,Aprimo enabled our team to efficiently deploy a $10M budget; in prior years we returned unspent funds to the corporation with little ROI benefit
Increased employee efficiency in researching spend on various programs - allowed our team to leverage one ananlyst vs. two across our pet and consumer business units,5,5,50,2,Managing actual spend against marketing programs.
Allocating spend by brand for marketing executions and agency retainer payments.
Tracking invoices against budget amounts for the individual costs within programs.,Feeding ROI models that provide insight on Shopper Marketing ROIs.
Generating reports that show the percentage of cost allocated against a given brand across multiple programs.
Tracking unspent funding that can drop to the bottom line at the conclusion of our fiscal year.,Planning future spend.
Improved communication with software used by other cross-functional teams to manage funds collaboratively.,Viewing actual invoices against planned budget.
Percentage cost breakdown by brand.
Documentation behind each program, and associated costs.,Searching activites without relying on text lookups.
Planning spending and future programs.
Viewing budget spend in a more visually intuitive, non-table format.,No,6Adrienne SpohrCustomer service not up to expectations2014-03-28T23:07:28.989ZOur program mission is to implement integrated, transparent and efficient sales & marketing activity planning & tracking:
This is done with the help of process shape up and an industry best practice MRM solution for feeding sales & marketing tracking,Enhanced Collaboration to support communication and execution
Streamlined data entry for ease of use
Greater visibility into Marketing initiatives
Rich visuals,Marketing Calendar
Aprimo Integration services
Aprimo Configuration Mover
More transparency on technical and funcitonal specifications,7,Very challenging to Adapt especially complex workflows
Ability to meet organisational changes that will reduce the ROI,7Kishore RachapudiAMSOD Review - a 2 year experience.2013-11-09T19:27:43.346ZDatabase segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
Deliverability - Aprimo has a very high delivery rate in my experience.
Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.,Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.,The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
Automated response triggers and reports increased the marketing team efficiency.,6,8Ricardo Camargo
Unspecified
Aprimo
17 Ratings
