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Features Scorecard
Product Details
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Aprimo Screenshots
Aprimo Videos
Aprimo Integrations
- Akamai
- Brightcove Beacon
- Optimizely B2C Commerce Cloud
- SAP ERP
- Slack
- Adobe Experience Manager Assets
- Adobe Creative Cloud
- Fadel
- inRiver
- Microsoft Office
- Salesforce
- SDL
- Sitecore
- Tableau
Aprimo Competitors
- Adobe Experience Manager
- Uptempo
- Adobe Workfront
- OpenText Media Management (OTMM)
- Bynder
- Sitecore Content Hub
Aprimo Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Several |
Supported Languages | Several |
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Reviews and Ratings
Reviews
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Aprimo for the win!
- Flexibility to work with our specific needs not just out of the box product.
- Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
- Ease of getting approvals documented from various stakeholders without delays.
- Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.
Aprimo DAMN good!
- New look and feel of the interface
- User support and quarterly updates
- Training opportunities
- Missing functionalities from the old UI and the new UI
- Needs to improve the search engine
- Possibility to extract more reports/analytics by the administrators
- More tooltips for advanced search
A DAM System that lives up to the promise
- AI Image Tagging
- Multiple Asset Editing
- Dashboard Layout and UI
- Power Workspace ease of use
- Split of onboarding teams in technical vs. less technical
- Powerful DAM that is highly configurable to ALE’s specific needs and processes
- Flexible integrations with other applications e.g. Sitecore, Brightcove
- Backed by helpful and knowledgeable support team.
- Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.
Impressed with Aprimo
- When there is an issue, Aprimo gets us back up and running in no time.
- Everyone at Aprimo is friendly and easy to work with.
- I'm happy with Aprimo.
DAM
- AI
- Workflow
- Find assets
- UX
- Permission, rules, etc.
- Prices
- Didn't have any tool to accelerate the asset download and upload like the main competitor.
- I didn't see a very big interest at the begin when i touch.
- I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
- Spanish support.
- Demo in Spanish
Aprimo, journey well done so far
- Integrated environment
- Nice user journey
- Provides modern integration capabilities
- Well performing applications
- Not much, if I have to say something then it would be it can expand its native integration capability or provide plug and play framework basis endpoints and data contracts between heterogeneous applications.
Aprimo Review
- Workflows
- Digital Asset Management
- Customer Services
- User experience
Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
- strong professional services team
- Working data model
- Support multiple asset types
Aprimo - Excellent DAM & Marketing Ops Platform
- Digital Asset Management
- Process Comliance
- Process Automation
- UX is improving, but has ground to cover
- Support documentation is patchy
- The backend requires a long time to master
Fairly easy adoption by new users
- it provide like InDesign connection
- ease of connectivity with api's ,workflow creations and file formats
- The easy interface, drag and drop feature along with waterfall approach.
- UI Experience as per market standards
- Configuration mover should be made more user friendly
- NA
Aprimo DAM review
- Great search engine
- Easy to use
- Good renderinng engine
- Better search on some data types
- Better visibility of activities for contributor users
DAM Learning Curve
- Grouping of content for targeted users and use cases
- Searchability with facets and filters makes it easy for consumers
- Bulk editing for mass updates
- Flexible rules that can be implemented for various needs
- Customer support is slow to resolve system issues
- Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
- The consumer-facing UI does not have all of the functionality that is required
- Training videos are out of date or purport functionality that does not exist
Marketing!
- Productivity Management
- Store and Manage Content
- Product Enhancement
- Product performance
- More focus on customer needs
Order from chaos! A great fit for global organizations...
- Workflows. If you can dream up a workflow, Aprimo can implement it fairly easily.
- Granularity. Roles, groups, and business rules down to the field level. If required, Aprimo can go deep into these use cases.
- Professional services. Team members have robust hands-on expertise with the platform.
- User Interface. The UI has been called 'not intuitive' by some users.
- Status of a project. Agile board accessibility. This area is lacking
Aprimo for Tennis
- Product Feature Innovation
- Openness for product feedback
- Prompt system service
- Reporting & Analytics
- Automation of AI Tagging
- Tagging Process
Aprimo Review from a Long-Time Partner
- Aprimo DAM provides an enterprise-level centralized hub and a single source of truth for all content.
- Aprimo Work Management improves efficiencies and productivity from ideation to execution, building workflows that are specific to the unique processes of a business.
- Aprimo integrates easily with all upstream and downstream applications with their API and other connect tools.
- Aprimo is regularly improving its platform with feedback from its active customer base. There are times that customers are waiting for new features that are not on Aprimo's immediate priority list.
- Because Aprimo is so multi-faceted and configurable, it can be over configured by new users. Partners like Solutions Plus and other long-time Aprimo partners have years of experience preventing customers from "boiling the ocean" when starting out, ensuring their processes are well thought out before their activation project begins.
Improved efficiency with highly customizable system
- Search and find functionality
- New features and updates--automatic rollout
- Supportive and friendly team
- Highly customizable system
- Aprimo Academy training area
- Complex back end of system
- Multiple user interfaces
- Higher cost than competitors (but more functionality offered)
Manage the full asset lifecycle with Aprimo
- Enables the organization to search, download, and share assets across the organization
- Aprimo has an extensive suite of products that strengthen each others' capabilities--DAM, MRM
- The Aprimo team provides good support to us as a customer--consultancy, troubleshooting
- Transition of old to new UI could be faster
- With the MRM part, there are some usability aspects that can be improved to make the lives our users easier
Great system and team
- Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
- Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
- DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
- Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
- DAM - Exporting data from the DAM. The DAM functionality is great, and scoping is so easy. However, when you search for items and want to export the metadata, the way this is populated, it doesn't pull out the information you need, as essential classifications are merged into one column, which makes them pretty useless when key information needed.
- Project management for digital items - Ways for reviewing digital items that are variable can be difficult. An easier way to review web pages would be better--we're currently looking at this and speaking to Aprimo, too.
- Incredibly robust and secure DAM
- Automated workflows based on complex logic or business rules
- While enhancements to the UI have been made, there is still room for improvement in certain sections of the PM side
- Reliable
- Easy to use
- Constant updates
- Listens to user requests
- Easy to maintain
- Solid customer service
- Text document previews
- Editorial possibilities to design entry pages
Aprimo: enterprise challenges and opportunities
- Fully configurable
- Flexible
- Continually upgraded
- Workflows can be complex
- Taxonomy management can also be a challenge, depending on the data model
Innovation, Technology, Humanly made
- Innovation.
- Hardworking.
- Good service.
- Good product.
- New user Interfaces.
- Bug fixes on system.
A brief look at Aprimo and comparisons
- I love in particular the ability to add comments directly on the piece I am making edits/comments against
- It is organized in a way that is easy to tell which sections you must fill out
- Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
- We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word