Aprimo for the win!
We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We …
Aprimo
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Aprimo
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Top Rated
2022
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What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s…
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For the latest information on pricing, visithttps://www.aprimo.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Aprimo Screenshots
Aprimo Videos
The Aprimo DAM software experience. A digital asset management solution with a streamlined user experience to elevate content operations.
Aprimo Productivity Management helps streamline and automate work, improve speed to market, and manage and allocate resources. Aprimo can also automate project management—automatic reports, agile boards, calendars, timelines, other tools—to save time and help prioritize complex tasks.
Aprimo Marketing Calendar provides an in-depth view of everything going on in marketing.
Modular content can be used to deliver personalized content.
Aprimo Integrations
- Akamai
- Brightcove Beacon
- Optimizely B2C Commerce Cloud
- SAP ERP
- Slack
- Adobe Experience Manager Assets
- Adobe Creative Cloud
- Fadel
- inRiver
- Microsoft Office
- Salesforce
- SDL
- Sitecore
- Tableau
Aprimo Competitors
- Adobe Experience Manager
- Uptempo
- Adobe Workfront
- OpenText Media Management (OTMM)
- Bynder
- Sitecore Content Hub
Aprimo Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Several |
| Supported Languages | Several |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Aprimo are from Enterprises (1,001+ employees) and the Retail industry.
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Reviews and Ratings
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July 30, 2022
Aprimo for the win!
We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.
- Flexibility to work with our specific needs not just out of the box product.
- Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
- Ease of getting approvals documented from various stakeholders without delays.
- Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.
July 20, 2022
Aprimo DAMN good!
I use Aprimo DAM as Digital Asset Librarian with a
Librarian account. My main duty is to review the materials that contributors add
to the DAM. I usually work with Aprimo MO managing tasks, and the DAM Library
managing collections.
The main business problem that the product
addresses is the level of interactivity that the user can have with the platform,
there is a lack regarding the interaction that the user can do with the assets,
as for example rate content, like, etc.
- New look and feel of the interface
- User support and quarterly updates
- Training opportunities
- Missing functionalities from the old UI and the new UI
- Needs to improve the search engine
- Possibility to extract more reports/analytics by the administrators
- More tooltips for advanced search
July 18, 2022
A DAM System that lives up to the promise
Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.
- AI Image Tagging
- Multiple Asset Editing
- Dashboard Layout and UI
- Power Workspace ease of use
- Split of onboarding teams in technical vs. less technical
ALE’s marketing focus is driving growth and meeting targets
for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is
central to managing all of our marketing content and approvals, including
sharing ‘campaign in a box’ collateral with partners and providing a library to
support our sales team.
- Powerful DAM that is highly configurable to ALE’s specific needs and processes
- Flexible integrations with other applications e.g. Sitecore, Brightcove
- Backed by helpful and knowledgeable support team.
- Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.
May 15, 2022
Impressed with Aprimo
We use Aprimo to submit work through the Marketing & Communications Services Dept (my dept). This work gets assigned to our copywriters/designers. It's an easy way to manage how much work we have in our area. We love the fact that several users can be reviewing the creative at one time and make their comments easily in the annotation viewer.
- When there is an issue, Aprimo gets us back up and running in no time.
- Everyone at Aprimo is friendly and easy to work with.
- I'm happy with Aprimo.
May 15, 2022
DAM
We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is important for us to incorporate automatically metadata, and tags, and discover asset duplicates. Other things is necessary for us to have easy workflows to share assets.
- AI
- Workflow
- Find assets
- UX
- Permission, rules, etc.
- Prices
- Didn't have any tool to accelerate the asset download and upload like the main competitor.
- I didn't see a very big interest at the begin when i touch.
- I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
- Spanish support.
- Demo in Spanish
February 24, 2022
Aprimo, journey well done so far
We use Aprimo's Plan & Spend Marketing Operations and Digital Asset Management modules on its SaaS offering. It provides a single platform to manage digital assets right from conceptualization of campaign/launch until its usage. Makes it easy to track the readiness and usage of digital assets. Enables tracking and appropriate management of digital rights.
- Integrated environment
- Nice user journey
- Provides modern integration capabilities
- Well performing applications
- Not much, if I have to say something then it would be it can expand its native integration capability or provide plug and play framework basis endpoints and data contracts between heterogeneous applications.
February 15, 2022
Aprimo Review
We use Aprimo for Marketing campaign management. Using this system provides us with a clear trail of all marketing projects booked in and a log of the review cycle process it was put through.
- Workflows
- Digital Asset Management
- Customer Services
- User experience
February 02, 2022
Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
Not used, and not deployable. Remains as expensive shelfware. We were unable to run a proof of concept, all features that were described or expected were unusable. two separate systems duct taped together. a crap mgmt UI that is required for any work, a newer UI that is just used to demo. The data model is not flexible, scalable, or usable.
- strong professional services team
- Working data model
- Support multiple asset types
January 19, 2022
Aprimo - Excellent DAM & Marketing Ops Platform
Aprimo was selected to the Digital Asset Management tool for our Intellectual Property. Initially, the use case was for IP cataloging and appending of a chain of creation information, but we have since moved to use this as a production tool and are increasingly using the Operations function for asset approvals, scheduling, and other workflows.
- Digital Asset Management
- Process Comliance
- Process Automation
- UX is improving, but has ground to cover
- Support documentation is patchy
- The backend requires a long time to master
January 07, 2022
Fairly easy adoption by new users
We use Aprimo as a Primary source of asset storage and access and even integrations with multiple platforms in the coming months will surely gonna doubled the users, assets even though we already have a large number of users and assets, and yes we as a customer and as a product user we find best in customization as per business requirement, Deep understanding of marketing, integrations are seamless, heavily customizable, m2m, lead management modules are perfect. I like how everything is structured and how everything is easily found Aprimo is good at its own content marketing and repository. We can store the contents like media and files in any location of their shared repository. Helps in planning, creation, storing, and distribution all in one place.
- it provide like InDesign connection
- ease of connectivity with api's ,workflow creations and file formats
- The easy interface, drag and drop feature along with waterfall approach.
- UI Experience as per market standards
- Configuration mover should be made more user friendly
- NA
January 07, 2022
Aprimo DAM review
We use workflows for the preparation of promotional materials and also to have a good repository of promotional materials
- Great search engine
- Easy to use
- Good renderinng engine
- Better search on some data types
- Better visibility of activities for contributor users
January 05, 2022
DAM Learning Curve
We use Aprimo as the single source of truth for digital assets and content to share between regions and syndicate to downstream systems.
- Grouping of content for targeted users and use cases
- Searchability with facets and filters makes it easy for consumers
- Bulk editing for mass updates
- Flexible rules that can be implemented for various needs
- Customer support is slow to resolve system issues
- Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
- The consumer-facing UI does not have all of the functionality that is required
- Training videos are out of date or purport functionality that does not exist
December 23, 2021
Marketing!
Store and manage content for multiple channel distribution
- Productivity Management
- Store and Manage Content
- Product Enhancement
- Product performance
- More focus on customer needs
December 23, 2021
Order from chaos! A great fit for global organizations...
Aprimo provides one centralized consistent process for campaign management for our global organization. This assures that all required checks and balances are accounted for prior to any messaging going live. Reducing risks and assuring the best outcomes.
- Workflows. If you can dream up a workflow, Aprimo can implement it fairly easily.
- Granularity. Roles, groups, and business rules down to the field level. If required, Aprimo can go deep into these use cases.
- Professional services. Team members have robust hands-on expertise with the platform.
- User Interface. The UI has been called 'not intuitive' by some users.
- Status of a project. Agile board accessibility. This area is lacking
December 23, 2021
Aprimo for Tennis
The WTA Tour uses Aprimo DAM for content management, security preferences, and sharing our content [with] our global stakeholders. The problem Aprimo solves for WTA is security management for user groups allowing us to treat content in different ways for different groups. We have seen success on the Aprimo DAM side and will be expanding to their Public CDN (Brand Portal) to share our evergreen assets.
- Product Feature Innovation
- Openness for product feedback
- Prompt system service
- Reporting & Analytics
- Automation of AI Tagging
- Tagging Process
November 15, 2021
Aprimo Review from a Long-Time Partner
Solutions Plus is an 18-year partner of Aprimo and performs activations/implementations of their software as well as BI reporting for our joint customers. Aprimo DAM is an enterprise digital asset management software allowing users to manage all of their content strategy and execution. Used with Aprimo's work management software, workflows can be configured to streamline marketing operations. Data and metrics from the Aprimo platform can be easily reported on from out-of-the-box reports as well as custom reports from popular reporting tools like Tableau and Microsoft Power BI.
- Aprimo DAM provides an enterprise-level centralized hub and a single source of truth for all content.
- Aprimo Work Management improves efficiencies and productivity from ideation to execution, building workflows that are specific to the unique processes of a business.
- Aprimo integrates easily with all upstream and downstream applications with their API and other connect tools.
- Aprimo is regularly improving its platform with feedback from its active customer base. There are times that customers are waiting for new features that are not on Aprimo's immediate priority list.
- Because Aprimo is so multi-faceted and configurable, it can be over configured by new users. Partners like Solutions Plus and other long-time Aprimo partners have years of experience preventing customers from "boiling the ocean" when starting out, ensuring their processes are well thought out before their activation project begins.
November 12, 2021
Improved efficiency with highly customizable system
Aprimo is a powerful system that we implemented to store and disseminate a large number of website assets into our website using Tridion Sites, due to the deprecation of our previous system. The import and implementation process had a very short timeline, which Aprimo worked hard to meet. It is already improving efficiency and workflows and simplifying system requirements. The system is being rolled out across our marketing department to facilitate efficient workflows and better content reuse across the marketing team and to automate asset dissemination across multiple systems in the long term. The goal is to integrate many systems and use cases into it over time, utilizing the wide range of features offered.
- Search and find functionality
- New features and updates--automatic rollout
- Supportive and friendly team
- Highly customizable system
- Aprimo Academy training area
- Complex back end of system
- Multiple user interfaces
- Higher cost than competitors (but more functionality offered)
October 08, 2021
Manage the full asset lifecycle with Aprimo
We use the Aprimo digital asset management solution across the different business units of our company with approximately 10K users. The business problem it solves for us is centralizing management of intellectual property rights, creating a single source of truth for optimal re-use of assets, and a use as a hub to distribute content to different touch points to enforce quality and consistency of our brand message.
- Enables the organization to search, download, and share assets across the organization
- Aprimo has an extensive suite of products that strengthen each others' capabilities--DAM, MRM
- The Aprimo team provides good support to us as a customer--consultancy, troubleshooting
- Transition of old to new UI could be faster
- With the MRM part, there are some usability aspects that can be improved to make the lives our users easier
September 20, 2021
Great system and team
We use the Aprimo system within our company as our audit trail and asset management system. Anything we produce in marketing goes through this system to ensure we have a robust sign-off process to meet FCA rules and standards.
- Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
- Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
- DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
- Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
- DAM - Exporting data from the DAM. The DAM functionality is great, and scoping is so easy. However, when you search for items and want to export the metadata, the way this is populated, it doesn't pull out the information you need, as essential classifications are merged into one column, which makes them pretty useless when key information needed.
- Project management for digital items - Ways for reviewing digital items that are variable can be difficult. An easier way to review web pages would be better--we're currently looking at this and speaking to Aprimo, too.
The Marketing organization plus its key stakeholders throughout the Creative Development and Approvals process are handling all aspects of said processes through Aprimo; from Work Request Intake, Creative Dev, complex Approvals processes, and Assets/working files retention within the DAM. All of this used to happen across three different systems and primarily email. Previously there were no automated workflows, meaningful reports and a cumbersome dilemma pertaining to the retention of Assets and their respective approvals.
- Incredibly robust and secure DAM
- Automated workflows based on complex logic or business rules
- While enhancements to the UI have been made, there is still room for improvement in certain sections of the PM side
Communications uses Aprimo DAM as its media archive, Fundraising uses it for donor communication
- Reliable
- Easy to use
- Constant updates
- Listens to user requests
- Easy to maintain
- Solid customer service
- Text document previews
- Editorial possibilities to design entry pages
June 16, 2021
Aprimo: enterprise challenges and opportunities
We use Aprimo for enterprise digital asset management and medical-legal review. It serves - or will serve, when globally rolled out - as the single platform for approval and single source of truth for content.
- Fully configurable
- Flexible
- Continually upgraded
- Workflows can be complex
- Taxonomy management can also be a challenge, depending on the data model
November 30, 2020
Innovation, Technology, Humanly made
It is being used by Marketing & Sales department currently.
- Innovation.
- Hardworking.
- Good service.
- Good product.
- New user Interfaces.
- Bug fixes on system.
November 21, 2018
A brief look at Aprimo and comparisons
Across the whole sector organization. It allows for campaign management - through submission, editing, review and deployment and the HTML of email campaigns - creating, editing, printing, final files for banners/web ads/large prints/etc.
- I love in particular the ability to add comments directly on the piece I am making edits/comments against
- It is organized in a way that is easy to tell which sections you must fill out
- Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
- We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word