Sophisticated and Stylish Marketing Automation Solution for the Savy Marketing Professional
Overall Satisfaction with Marketo
Our marketing and technical departments use Marketo. Marketing uses it for web tracking/analytics and e-mail marketing automation. Technical uses it for training event registration/marketing automation.
- Engage and grow customers over time
- Measure marketing investment
We are still new to the process so these items have not been evaluated.
We have not used or evaluated any other products at this time. We chose Marketo based on our sister company in Australia using and loving it!
10,000 to 25,000
Marketo should be used by organizations and companies who have a thorough grasp of their marketing goals and how Marketo would work for them. There are lots of options so it can feel a bit overwhelming if your strategy is not nailed down.
Adobe Marketo Engage Feature Ratings
Evaluating Marketo and Competitors
Yes - Click Dimensions-- does not do all the things Marketo does. We used it for email marketing and form creation. Marketo offered about 500% more perks and benefits!
- Product Features
- Product Reputation
Marketo came highly recommended by another ARDEX subsidiary company, ARDEX Australia.
They are typically very responsive and provide helpful solutions. They go above and beyond canned responses and really try to understand your issue.
Problems get solved
Kept well informed
Support understands my problem
Support cares about my success
Quick Initial Response
Difficult to get immediate help
Marketo is very sophisticated--once you get the hang of it, the usability becomes more and more intuitive. Getting started, Marketo can be overwhelming. Definitely take advantage of your consultant during your launch pack as well as office hours and any training you can attend! The more you learn and the more quickly you learn, the more equipped you will be.
Like to use
Requires technical support
Slow to learn
Lots to learn
- Tokens are easy and wonderful, allowing marketers to update and customize events, emails and other features easily from one place (top level of program).
- Email builds are very easy and intuitive. There are many templates and all are mobile responsive!
- Customizing event programs can be tricky if you have complex marketing automation needs (which we do).