Sophisticated and Stylish Marketing Automation Solution for the Savy Marketing Professional
Overall Satisfaction with Marketo
Our marketing and technical departments use Marketo. Marketing uses it for web tracking/analytics and e-mail marketing automation. Technical uses it for training event registration/marketing automation.
Pros
- Comprehensive marketing automation options
- Responsive Support team
- Relatively intuitive program setup
Cons
- Training should be free and all inclusive
- New customers should have access to beginner training for at least 1 year
- Engage and grow customers over time
- Measure marketing investment
We are still new to the process so these items have not been evaluated.
We have not used or evaluated any other products at this time. We chose Marketo based on our sister company in Australia using and loving it!
10,000 to 25,000
Adobe Marketo Engage Feature Ratings
Evaluating Marketo and Competitors
Yes - Click Dimensions-- does not do all the things Marketo does. We used it for email marketing and form creation. Marketo offered about 500% more perks and benefits!
- Product Features
- Product Reputation
Marketo came highly recommended by another ARDEX subsidiary company, ARDEX Australia.
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Support understands my problem Support cares about my success Quick Initial Response | Escalation required Difficult to get immediate help |
Using Marketo
Pros | Cons |
---|---|
Like to use Well integrated Consistent Convenient | Unnecessarily complex Requires technical support Slow to learn Lots to learn |
- Tokens are easy and wonderful, allowing marketers to update and customize events, emails and other features easily from one place (top level of program).
- Email builds are very easy and intuitive. There are many templates and all are mobile responsive!
- Customizing event programs can be tricky if you have complex marketing automation needs (which we do).
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