Powerful tool for complicated set up
Updated March 28, 2019
Powerful tool for complicated set up
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo, I feel is complicated but powerful. With our complicated set up it's really nice to have a platform that can handle all the demands and tracking we need. My biggest complaint is creating landing pages is a little weird and not fun in a dev environment. The ability to create lots of pages is easy, just not the experience of putting the code together.
Pros
- Tracking
- Customizations of smart flows
- Reporting
Cons
- Landing Pages
- Form 2.0
- Free From - landing pages
- Lead Management
- Prospecting / New Business
Marketo will work if you have experience in marketing automation and you are looking for the next level of automation and tracking. This is not a basic tool. It's great for complicated scenarios and powerful reporting. I would suggest Pardot for something a little more simple if you're not at that level.
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