Marketo: a support system to your sales-marketing department

We have adopted Marketo across our Sales/Marketing department. It has tremendously helped us in our business development efforts. We are able to boost inbound inquiries through it and make our outbound efforts very effective using the insights we receive. It is a necessity for a medium to large enterprise to have a Marketing platform in place and Marketo is the best in the space. Adoption of Marketo has helped us a lot across the sales and marketing spectrum. Our lead management has been effective, our campaigns are having higher conversion ratios, we have a flow of inbound queries and, finally, our Sales team is able to move to the right prospect at the right time and drive revenue.