Marketo: a support system to your sales-marketing department
March 27, 2019
Marketo: a support system to your sales-marketing department
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
We have adopted Marketo across our Sales/Marketing department. It has tremendously helped us in our business development efforts. We are able to boost inbound inquiries through it and make our outbound efforts very effective using the insights we receive. It is a necessity for a medium to large enterprise to have a Marketing platform in place and Marketo is the best in the space. Adoption of Marketo has helped us a lot across the sales and marketing spectrum. Our lead management has been effective, our campaigns are having higher conversion ratios, we have a flow of inbound queries and, finally, our Sales team is able to move to the right prospect at the right time and drive revenue.
- Lead management
- Campaign management: various campaigns, drip marketing, ABM
- Analytics: It will empower you to make the right decisions
- Reaching the unreached
- I don't see any such improvement needed on a platform since it is the best and is widely adopted across all big companies.
- Since I am not very technical, I face difficulty in integration with the CRM.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product launches: promotion, education.
Upsell/Cross-sell: for an existing customer to increase revenue.
Lead management: better internal operations.
Prospecting: drives growth in new markets.
Upsell/Cross-sell: for an existing customer to increase revenue.
Lead management: better internal operations.
Prospecting: drives growth in new markets.
Marketo is a complete package for the medium/large enterprise. You have all the features/functionality needed to support your sales-marketing initiatives. The support team at Marketo is commendable and can help you a lot with their suggestions/advice and support your requirement or feature request. I must say Marketo is way ahead than its competitor.
250,000 to 1 million