Marketo does it all and I love it.
March 28, 2019

Marketo does it all and I love it.

Chase White | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used across our whole organization. We have different departments and divisions that all use it and all have different organizational structures. It helps us with quick project turn arounds and with having a similar email style for customers to recognize.

Pros

  • Email creation. Marketo makes it easy for even brand new users to create and send emails
  • Data Management. Marketo does a good job of allowing custom fields to meet any business needs.
  • Nurture. Marketo does a great job of allowing us to create simple and complex nurture programs that can be used to engage with our prospects that are at different buying stages.

Cons

  • Reporting. I find the reporting very lackluster, and it's difficult to get exactly what we need.
  • Mobile app. I wish there was an easier way to use Marketo on the go. I can log in on my mobile device, but it's extremely difficult to do anything.
  • I would like to see more email version 2.0 templates. A master template with all of the modules would be perfect.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Overall we are trying to provide our customers and leads with useful information regarding our products. Our goal is to increase engagement and overall knowledge of what Bio-Rad offers, and Marketo allows us to do this at a global level. Multiple teams and departments use Marketo, and it's great that we can all use the same tool to execute this.
I've never used any others. I have seen Eloqua, but I've never been able to use a competitor, and I don't have any interest. If someone were to ask me how they stack up to Marketo, I would say that I'm sure there are similarities, but Marketo is so heavily used and recommended for a reason. I love it.
I love Marketo and what it's allowed me to do with my career. Marketo is well suited for businesses that need to engage customers via email and who want the ability to easily nurture and manage leads.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
5
Social profile integration
5
Dashboards
5
Standard reports
5
Custom reports
5
API
7
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage