If you want customization at every turn, look no further
October 05, 2016

If you want customization at every turn, look no further

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo as an all-encompassing marketing automation tool to manage our entire lead funnel.
  • Lead scoring based on what your data tells you. Very flexible.
  • Customization of almost every aspect.
  • Landing page editors could be easier.
  • UI can be more friendlier - drag and drop capabilities would be welcome.
We have achieved all of these through Marketo and it has given us a view of the consumer that we didn't have before.
Marketo is simply the most flexible, most functional tool out on the market and that is why we chose Marketo.
Marketo is well suited for lead funnel management, marketing automation, and consumer insight.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
7
Mobile optimization
7
Email deliverability reporting
6
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8