Marketo the reigning champion of Salesforce ABM
October 05, 2016
Marketo the reigning champion of Salesforce ABM
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We use Marketo to send automated emails to both our customers and our franchises using data directly from our Salesforce org. It allows our marketing team to be precise and targeted with their campaigns without having to take development time from my team because of its feature-rich ability.
- Custom templates outside of Salesforce's limited templates
- Ability to write complex business logic to trigger email campaigns
- Easy implementation (we use a front end designer resource to set up everything)
- Their UI could be more modern and intuitive
- Engage and grow customers over time
- Other
We want to know the right emails are in the right inboxes at the right times and with Marketo we've been able to that. Whether it's customer campaigns to engage service opportunities or franchise campaigns to educate and motivate our team, we trust Marketo to do the job; even more so after switching and trying Pardot for a year.
25,000 to 100,000