Marketo - Keeping You and Your Customers Engaged
Updated October 04, 2016

Marketo - Keeping You and Your Customers Engaged

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used company wide for managing our email, telephonic and direct mail outreach for multiple clients. We needed a platform to manage our engagement with customers across multiple media and work seamlessly with our DMP and CRM. We are using nurture programs, one-off emails, landing pages for PPC. All in all it's one of the more complicated programs I've seen in Marketo.
  • The user interface is straight forward and very easy to use. Other automation systems are cumbersome and the ease of use by allowing multiples to accomplish the same task make things difficult.
  • The ability to create needed programs quickly is very helpfully. Being a department of one, that flexibility is excellent.
  • The Community is has an incredible wealth of knowledge. I find that I can solve my problem by doing a product doc search and get an explanation of how to solve my problem along with a visual of how to build what is needed to solve it. Probably my favorite part of using the tool.
  • pURLs are a bit of a hit or miss. We tried to use them to capture additional data on the leads that are already in the system. We ended up created duplicate leads and I was told I was using the pURL function incorrectly. I would recommend they look into make the pURL use more flexible.
  • The engagement program can be rigid and cumbersome. For our main program I've had to move back to using default programs to create the experience I need for our customers. Now what you want the engagement program to do exactly... changing after the build is painful on larger projects.
  • The reporting/analytics is pretty vanilla. Nothing exciting out of the box. You can pay to upgrade to the Marketo Revenue Cycle to supercharge the analytics. I'd be fine with that if the out of the box reporting to required most people to upgrade.
I've worked in or had these demoed. Marketo was much easier work with than Eloqua. The UI was not user friendly. The others didn't have the reputation and features that we needed. I've used Marketo across a global company and multiple industries and it executed incredibly well. Eloqua is a powerful tool but it was cumbersome with how flexible they tried to make it and that UI was not good at the time. I would stay with Marketo. Very cutting edge. Very creative. Always thinking of their costumers and their customers' customers.
Marketo is great for large and small engagement programs, emails, segmentation of data and dynamic content. Real time personalization is absolutely incredible, and connection to Salesforce is great. What makes Marketo less appropriate is dependent on your business case. If you scope out a project/business plan and sit down with Marketo you'll know if they are the right fit for you. But I truly feel that the sky's the limit with the possibilities. If one door closes on a solution several other options are still available to create what you need.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
2
Custom reports
6
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated