Marketo - Keeping You and Your Customers Engaged
Updated October 04, 2016
Marketo - Keeping You and Your Customers Engaged
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is being used company wide for managing our email, telephonic and direct mail outreach for multiple clients. We needed a platform to manage our engagement with customers across multiple media and work seamlessly with our DMP and CRM. We are using nurture programs, one-off emails, landing pages for PPC. All in all it's one of the more complicated programs I've seen in Marketo.
- The user interface is straight forward and very easy to use. Other automation systems are cumbersome and the ease of use by allowing multiples to accomplish the same task make things difficult.
- The ability to create needed programs quickly is very helpfully. Being a department of one, that flexibility is excellent.
- The Community is has an incredible wealth of knowledge. I find that I can solve my problem by doing a product doc search and get an explanation of how to solve my problem along with a visual of how to build what is needed to solve it. Probably my favorite part of using the tool.
- pURLs are a bit of a hit or miss. We tried to use them to capture additional data on the leads that are already in the system. We ended up created duplicate leads and I was told I was using the pURL function incorrectly. I would recommend they look into make the pURL use more flexible.
- The engagement program can be rigid and cumbersome. For our main program I've had to move back to using default programs to create the experience I need for our customers. Now what you want the engagement program to do exactly... changing after the build is painful on larger projects.
- The reporting/analytics is pretty vanilla. Nothing exciting out of the box. You can pay to upgrade to the Marketo Revenue Cycle to supercharge the analytics. I'd be fine with that if the out of the box reporting to required most people to upgrade.
I've worked in or had these demoed. Marketo was much easier work with than Eloqua. The UI was not user friendly. The others didn't have the reputation and features that we needed. I've used Marketo across a global company and multiple industries and it executed incredibly well. Eloqua is a powerful tool but it was cumbersome with how flexible they tried to make it and that UI was not good at the time. I would stay with Marketo. Very cutting edge. Very creative. Always thinking of their costumers and their customers' customers.
10,000 to 25,000