Fully invested with Marketo. Great product that seems to be getting better.
December 08, 2016
Fully invested with Marketo. Great product that seems to be getting better.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Our primary instance of Marketo is used for B2B marketing by our entire organization. It is primarily a tool for marketing and sales, although product teams are starting to use the functionality as well.
We are also exploring additional instances of Marketo to use for B2C programs.
We are also exploring additional instances of Marketo to use for B2C programs.
- Ease of use in creation and implementation of nurture campaigns through engagement programs.
- Depending on knowledge level of the platform and coding options, Marketo is extremely customizable and allows a lot of flexibility.
- The ability to segment is easy to implement and report on.
- Reporting can be improved. It is not always intuitive to get to the data you want for more complex needs. Reporting for email performance and such is quite simple.
- May be a bit daunting for new users but Marketo's "Getting Started" doc makes it much easier.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Overall, we are trying primarily for product and brand awareness. We also nurture existing clients, keep them aware of operational changes and drive growth in new markets.
We used the other product at a previous company and transitioned over to Marketo. Marketo has a high degree of customization and a visual interface that makes creation of complex campaigns much easier than the other product. We were restricted from the types of programs we wished to initiate with the other programs that we had up and running quickly with Marketo.
100,000 to 250,000