Fully invested with Marketo. Great product that seems to be getting better.
December 08, 2016

Fully invested with Marketo. Great product that seems to be getting better.

Devin Leshin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Our primary instance of Marketo is used for B2B marketing by our entire organization. It is primarily a tool for marketing and sales, although product teams are starting to use the functionality as well.

We are also exploring additional instances of Marketo to use for B2C programs.

Pros

  • Ease of use in creation and implementation of nurture campaigns through engagement programs.
  • Depending on knowledge level of the platform and coding options, Marketo is extremely customizable and allows a lot of flexibility.
  • The ability to segment is easy to implement and report on.

Cons

  • Reporting can be improved. It is not always intuitive to get to the data you want for more complex needs. Reporting for email performance and such is quite simple.
  • May be a bit daunting for new users but Marketo's "Getting Started" doc makes it much easier.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Overall, we are trying primarily for product and brand awareness. We also nurture existing clients, keep them aware of operational changes and drive growth in new markets.
We used the other product at a previous company and transitioned over to Marketo. Marketo has a high degree of customization and a visual interface that makes creation of complex campaigns much easier than the other product. We were restricted from the types of programs we wished to initiate with the other programs that we had up and running quickly with Marketo.
100,000 to 250,000
Both
Marketo is suited to handle both basic emailing campaigns as well as very complex drip/nurture campaigns. It is a great tool to ramp up landing pages and forms quick and easy as well as utilizing templates. We highly recommend Knak (knak.io) for template services.

Marketo is suited to personalized emails but if you need a very specific database set up, it would either need to be created through custom objects (Marketo can help) or it would need to be handled outside of Marketo then have data inserted in a certain way to best make use of Marketo.


Adobe Marketo Engage Feature Ratings

9.2
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
9
Standard reports
10
Custom reports
7
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

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