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Marketo- Wouldn't be Steering You Wrong!
Updated June 17, 2017

Marketo- Wouldn't be Steering You Wrong!

Cori Pearce | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used by the marketing department for our marketing database and we sync back to our CRM (Salesforce) and use Marketo Sales Insights to allow reps to see how clients/customers are engaging with us. We use Marketo for all of our email and landing page creation and it also drives our lead scoring model.
  • Great customer support.
  • Valuable training resources/documention.
  • Large vendor marketplace (LaunchPoint).
  • Easy to use platform.
  • Large very detailed reports might take some time to load.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
-Product launches - generate interest among customers/prospects about new products through email announcements.
-Upsell - track what products customers are currently using and look for opportunities to introduce new product ad-on's or enhancements.
-Customer Service - used for new customer on-boarding drip campaign.
-Lead Management - used for marketing segmentation and list creation.
-Prospecting/New Business - All new leads from inbound sources come through our Marketo instance first and then are synced over to Salesforce.
I have previously used Eloqua and I much prefer Marketo. Marketo's customer support is more responsive than having to go through the Oracle ticketing system. Marketo is also a much more user friendly platform.
250,000 to 1 million
B2B
I think Marketo is a tool that is scalable to a company of any size.

Adobe Marketo Engage Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.3
Dashboards
9
Standard reports
10
Custom reports
9
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo