Simple Marketing with Marketo
June 19, 2017

Simple Marketing with Marketo

Jack Hui | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is used by the marketing department, and the results from the analytics we run are used by the sales and the customer service departments. We use Marketo for some of our marketing and analytics needs, in tandem with other software. And we mainly use Marketo for our marketing automation and social media needs.
  • The marketing calendar is great
  • Straightforward integration with other programs
  • Lead generation
  • Training is a bit too pricey
  • Can be very slow at times
  • Not as intuitive as it should be
  • Product Launches
So far we have used Marketo mainly for product launches and to target new leads. The outcome we are trying to achieve is to make our target customers aware of new products as they become available and to ultimately drive sales. Marketo helps us in doing this because we are able to automate our marketing efforts and more efficiently spread the word about our new products.
We evaluated numerous tools and ultimately decided on Marketo because of the scope of our marketing efforts. We wanted something fairly simple to use and for specific situations. We also needed something that could be easily integrated and Marketo's open API was a plus. Implementation was not as quick as we wanted it to be, but we have been happy with the results we've achieved since our go-live. Some of the other options we looked at would have been too difficult to integrate or offered too much functionality for what we needed.
Marketo is a great marketing automation tool for smaller businesses because it has a lot of capabilities, but is not as complicated to use as some of the competitor software. You are also able to scale your usage with Marketo fairly easily, but for a very large enterprise, I do not think this would be the best option because it is not as sophisticated a tool as Eloqua is, but again for smaller to medium sized companies this is a great tool to use and you will get great results.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
4
Ability to test dynamic content
4
Landing pages
5
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
7
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated