A great tool for mid-sized to large companies
May 02, 2017
A great tool for mid-sized to large companies
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
Overall Satisfaction with Marketo
Black & Veatch uses Marketo across the organization. I work for a division, Telecom, and focus on lead generation and nurturing within our group.
- Insight into consumer interests and behavior
- Efficiency in email marketing
- Sales acceleration
- On an enterprise level, it's difficult to get buy-in for all the extra integrations that make the system more complete and robust
- Integration with Microsoft Dynamics is getting better but has room for improvement
- Product Launches
- Lead Management
- Prospecting / New Business
We are using Marketo to drive and manage leads, nurture them, accelerate sales and prove marketing ROI. Especially at a large company, Marketo takes a while to get up and running. Two years in, I think we are at a point where things are operating fairly smoothly, and I hope we can soon demonstrate ROI.
Marketo is more user-friendly than Act-On, and it's more robust for an enterprise-level company than Hubspot.
25,000 to 100,000