Marketo Review
May 02, 2017

Marketo Review

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by the marketing department to send B2B emails. It easily integrates with our CRM and allows us to easily communicate to our business customers.

Pros

  • Marketo integrates well with SalesForce CRM.
  • Marketo makes sending an email simple.

Cons

  • The product docs are not detailed enough. Feels like they were written in crayon for an over simplified user.
  • Support is a joke. Almost every issue is resolved before support can figure out what is going on.
  • The user experience is dated. There is no drag and drop feature to set up campaign flows.
  • Product Launches
  • Lead Management
We use Marketo to communicate with all of our existing B2B customers. We let them know about new monthly programs, send newsletters to various business segments and keep everyone up to date on any company changes. Marketo works well for this purpose.
In the past I have used Exact Target. In comparison I find Marketo more challenging to use. I feel like I have to think backwards to do things in Marketo as compared with Exact Target. It is not easy to find documents that help you learn Marketo on a deep level. Most documentation is brief and not in depth enough the really get a handle on how to use the product.
100,000 to 250,000
B2B
Marketo is well suited for simple email sends or simple projects that do not require much logic. It takes a long time to run queries and testing often shows filters do not work as intended. I have had to pay for professional services assistance because support doesn't understand marketing campaigns or how I am trying to set them up.

Adobe Marketo Engage Feature Ratings

5.2
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
7
A/B testing
4
Mobile optimization
7
Email deliverability reporting
8
List management
5
Triggered drip sequences
1
4.0
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
2
Automated sales alerts and tasks
Not Rated
4.0
Calendaring
4
Event/webinar marketing
Not Rated
2.0
Social sharing and campaigns
Not Rated
Social profile integration
2
4.3
Dashboards
4
Standard reports
4
Custom reports
5
6.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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