Marketo Review
May 02, 2017
Marketo Review
Score 3 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is being used by the marketing department to send B2B emails. It easily integrates with our CRM and allows us to easily communicate to our business customers.
- Marketo integrates well with SalesForce CRM.
- Marketo makes sending an email simple.
- The product docs are not detailed enough. Feels like they were written in crayon for an over simplified user.
- Support is a joke. Almost every issue is resolved before support can figure out what is going on.
- The user experience is dated. There is no drag and drop feature to set up campaign flows.
- Product Launches
- Lead Management
We use Marketo to communicate with all of our existing B2B customers. We let them know about new monthly programs, send newsletters to various business segments and keep everyone up to date on any company changes. Marketo works well for this purpose.
In the past I have used Exact Target. In comparison I find Marketo more challenging to use. I feel like I have to think backwards to do things in Marketo as compared with Exact Target. It is not easy to find documents that help you learn Marketo on a deep level. Most documentation is brief and not in depth enough the really get a handle on how to use the product.
100,000 to 250,000