Great platform, please include more international support.
May 09, 2017

Great platform, please include more international support.

Darrell Alfonso, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • API

Overall Satisfaction with Marketo

In our organization, Marketo is being used to support marketing activities and marketing reporting activities as it relates to sales activity and pipeline. This includes but is not limited to: lead generation, lead nurturing, email marketing and newsletters, lead scoring, lead management and lead routing, sales enablement and marketing attribution reporting. We also use email for critical client communication and for product announcements and maintenance alerts.The business problem it addresses is top line revenue growth.
  • Lead nurturing - Marketo has an advanced lead nurturing engine called the Engagement Program. It allows for multiple streams of personalized content to be delivered to prospects based on specific behavioral or demographic attributes. It also has a proprietary scoring methodology to compare drip and nurture campaigns against each other.
  • Lead scoring - You can score almost anything in Marketo including demographic/firmographic attributes such as company size, title, number of employees, revenue, as well as behavorial attributes such as web activity and email activity.
  • Salesforce integration - the Marketo and Salesforce CRM integration is great. You can pretty much sync whatever you want between the two systems, and it is invaluable in terms of getting sales and marketing on the same page.
  • Being able to write the account object from Marketo to Salesforce - this is a little bit of a headache. There are some workarounds you can do but that requires some sophisticated Salesforce work to update the account object in Salesforce.
  • The mass deduplication service should come out-of-the-box, I don't think it really makes sense to charge extra for deduping the system.
  • There are a few minor things missing in terms of international support. So for example, in the WAIT step it only allows you to pick a date a time within the time zone of the instance. But what if you are a marketing user from a different country? You have to use a time table to convert the date and time which is a hassle.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
New sales to new customers and top line revenue growth is our number one priority at this time. Generated leads at qualified companies and nurturing them to a sales-ready state are the main methods we are using to get there. Marketo supports both.
Marketo is more robust and has more features and capabilities.
Marketo is a no-brainer for business to business marketing and if you have a budget and appropriate skill-level on the marketing team. It's the best tool for lead generation, lead nurturing, scoring, and a number of other things you have to do in B2B marketing. For example, you can quickly deploy landing pages, forms, webinars, email newsletters and drip campaigns etc.

It can be a little tricky when you want to design specific landing pages and emails and you aren't ok with using the provided templates. It is difficult to do by yourself; you will need a developer.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated