The Latest Member in our Marketing Team
Updated October 27, 2017
The Latest Member in our Marketing Team
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Marketo
Marketo is used by the marketing team to automate as many processes as possible, such as to send emails, to capture leads from the forms on our website and to manage webinar registrations for our monthly demo sessions on Webex.
- Automating our webinar registrations and reports. This used to be a very manual process that took us almost half a day every week.
- Providing in-depth email metrics. This data was not as detailed with our previous platform.
- Snippets and segmentations. This enables us to run very tailored campaigns.
- At least once a week, an error pop-up appears in my instance and I'm asked to refresh the page.
- The email templates are not compatible with all email platforms and require a lot of customization in the HTML code.
- When working on a landing page, there should be indications to help you align your elements (images, text boxes, etc.).
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Product Launches: Increase awareness of a new version
- Upsell: Encourage customers to migrate to a Cloud version of our On-Premises solution
- Cross-Sell: Increase customers within a new product line
- Customer Service: Through nurturing, educate leads about the basics of our solutions so there are less support tickets
- Lead Management: Clean up our database to increase its integrity
- Prospecting: Increase conversion of leads through engagement (opening emails, downloading content)
- Upsell: Encourage customers to migrate to a Cloud version of our On-Premises solution
- Cross-Sell: Increase customers within a new product line
- Customer Service: Through nurturing, educate leads about the basics of our solutions so there are less support tickets
- Lead Management: Clean up our database to increase its integrity
- Prospecting: Increase conversion of leads through engagement (opening emails, downloading content)
Marketo is definitely a more powerful platform that Salesfusion. With Salesfusion, we were only able to send emails and that was the extent of our usage of the software.
25,000 to 100,000