The best of the best in Marketing Automation Platforms!
January 05, 2018

The best of the best in Marketing Automation Platforms!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

For many of our customers, and for ourselves, Marketo serves as the central hub for all marketing efforts. It provides us with in-depth, cross-channel insights and data that we weren't able to aggregate efficiently in the past.
  • Connects cross-channel marketing initiatives to provide a full picture of the customer journey.
  • It "listens" to customer behaviors cross-channel and provides triggering capabilities.
  • It allows for easy measurement of program success.
  • Their reporting isn't extremely customizable.
I prefer Marketo to all other platforms iIve worked with.
It's an amazing tool if the cost is justifiable.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
4
A/B testing
8
Mobile optimization
7
Email deliverability reporting
5
List management
7
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
5
Standard reports
4
Custom reports
2
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated