Marketo is "THE" Marketing Automation Platform

My former company was in the process of rolling out Marketo when I joined and 3 years later, I'm now in my new role, helping implement the platform, train marketers on usage, help guide program development and build workflows based on business needs. Although the L2RM strategy is no stranger to the U.S. market, my current employer is based in the Europe and marketing automation is still being adopted throughout and understood throughout. With my company's recent shift to L2RM, we really needed the right infrastructure in place to support the entire organization and Marketo really solves about 90% of the needs that were brought up in planning stages such as how to become a more data-driven organization, how to put metrics behind marketing programs, how to ensure sales executives are making the best use of their time by following up on leads that are ready to engage, how to better gauge how much interest our content is producing and how to attribute deals that are won to the correct place. Marketo isn't just an email service provider. It's really a one-stop shop for so much and their robust partner community really makes it easy to continue building your MarTech and scaling your business to take over the world.