Marketo supports my marketing programs seamlessly
May 01, 2018

Marketo supports my marketing programs seamlessly

William Penfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Overall Satisfaction with Marketo

Marketo is used by our demand generation organization to manage our Marketo programs from lead nurture to webinar and paid advertising landing pages.

Pros

  • Marketo A/B testing functionality allows you to get actionable results on all your programs.
  • Tokens functionality makes it easy to create emails and landing pages without too much manual labor.

Cons

  • The analytics functionality is sometimes challenging to extract the data I'd like to view
  • HTML emails often have spacing issues unless you hard code
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
For prospecting, we hope to engage our target buyers to drive them to become an AQL and eventually sales opportunity and closed business.
250,000 to 1 million
B2B
Marketo is a great platform to support your email marketing and programs across various channels.

Adobe Marketo Engage Feature Ratings

6.5
WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
6
List management
7
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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