Overall Satisfaction with Marketo
Marketo is used by our demand generation organization to manage our Marketo programs from lead nurture to webinar and paid advertising landing pages.
- Marketo A/B testing functionality allows you to get actionable results on all your programs.
- Tokens functionality makes it easy to create emails and landing pages without too much manual labor.
- The analytics functionality is sometimes challenging to extract the data I'd like to view
- HTML emails often have spacing issues unless you hard code
- Upsell
- Cross-Sell
- Prospecting / New Business
For prospecting, we hope to engage our target buyers to drive them to become an AQL and eventually sales opportunity and closed business.
250,000 to 1 million