There’s no doubt that Marketo is a best in class solution
May 02, 2018

There’s no doubt that Marketo is a best in class solution

Michael L Haydon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Marketo

Marketo is being used to acquire and nurture leads, as well as engaging and retaining customers.

Pros

  • Great targeting/segmentation capabilities
  • Amazing campaign creation, replication, and reporting
  • Flexible custom campaign features for recording and reporting on diverse channel activities
  • Extremely user friendly interface and very easy to use

Cons

  • Need to have partner sandboxes readily available
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Marketo works perfect in facilitating deployment of several campaign types/goals. Everything is very user-friendly and far more convenient than utilizing other marketing automation platforms I’ve dealt with.
Far easier to use and configure than other market competitors
10,000 to 25,000
Both
Most digital marketing activities can benefit from the utilization of Marketo. Even traditional marketing data can somewhat be uploaded into the system. Perhaps the bind spot is multi-touch attribution. That depth of reporting definitely needs a little work.

Adobe Marketo Engage Feature Ratings

9.9
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
9.0
Calendaring
8
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.3
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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