A capable automation platform
May 02, 2018

A capable automation platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used across our Marketing and Sales organizations, and addresses our marketing automation needs.

Pros

  • It helps us score and qualify leads.
  • It helps us send emails to segments of our database.
  • It provides reporting on email and campaign performance.

Cons

  • Sometimes, the UI can be cumbersome.
  • It occasionally glitches out, failing to load or forgetting to save changes.
  • It can be difficult to navigate.
  • Lead Management
Marketo helps us grow, nurture, and qualify our lead database.
Marketo is far more advanced and has a wider range of capabilities over MailChimp, but MailChimp was easier and more intuitive to use.
100,000 to 250,000
B2B
Marketo is excellent in its ability to handle just about any automation challenge; it's a very full-featured software platform. If, however, your needs are more basic, there may be simpler and more intuitive alternatives.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
A/B testing
6
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
7.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
5
7.0
Calendaring
Not Rated
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.7
Dashboards
4
Standard reports
7
Custom reports
9
7.8
API
9
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage