Marketo has a dynamic platform that I would recommend to any marketer
May 02, 2018

Marketo has a dynamic platform that I would recommend to any marketer

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Marketo

Our team uses Marketo solely in the marketing department for purposes across marketing automation to communicate with our customer, partner, and prospect audience, RTP to create unique experiences for our visitors on our webpage, as well as reporting on campaigns ran to share with our Sales team.

Pros

  • Marketing automation
  • Marketing execution
  • Analytics reporting

Cons

  • Speed
  • UI
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Nurture our prospects to drive them to a sale, nurture customers and prospects to upsell
N/a
100,000 to 250,000
Both
Marketing communications, lead scoring

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
9
6.0
Calendaring
6
Event/webinar marketing
6
5.0
Social sharing and campaigns
5
Social profile integration
5
7.3
Dashboards
7
Standard reports
7
Custom reports
8
7.0
API
8
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
8

Comments

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