Marketo is the best MAP I've used
May 01, 2018
Marketo is the best MAP I've used
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Marketo
It is used only by the Marketing department. However it is mainly used by our marketing operations team, where we use the software to build out marketing campaigns for various marketing and sales teams. We use Marketo for lead generation, as we have it integrated with Salesforce and pass along qualified leads to our sales team. Additionally, we use Marketo for event marketing and reoccurring communications such as newsletters and product/software updates.
Pros
- Marketo can be integrated with many popular SaaS's, such as Salesforce and Wrike
- Marketo offers a lot of email/landing page templates for marketers to use and build off of
- Ability to target desired audience based on specific criteria using their smart lists
Cons
- While Marketo itself is easy to learn and use, the interface is outdated and noisey
- For me, Marketo is often slow and takes longer than it should to do simple tasks like cloning a program template
- Limited report options built into Marketo
In comparison to Marketo, MailChimp lacks the email customization abilities that Marketo provides it's users. Also, I have had positive experiences with creating email templates in Marketo - easy and fast. In comparison, creating email templates in MailChimp was a bit more difficult and seemed to take way too long.
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